B2B Marketing Blog
Recently by James Gardner

Let's be Open about things

August 11, 2010 9:55 AM | By James Gardner
There is a misconception that to get the most out of Facebook, you have to be on Facebook. Not true Certainly you can create a fan page or a company page, and get your followers to ‘like’ you, but beyond the numbers what are you getting? Social connections don’t automatically mean that you understand your audience better. In the past, we relied on producing great content to attract our users, and with the promise of more exclusive content, tried to convince them to fill in cumbersome login forms so that we could understand our target market better. It’s not a great tactic and overall it doesn’t produce great results. There is a better way.
1 comments | Full story

Rise of the robot... well, Android to be specific...

July 6, 2010 11:25 AM | By James Gardner
Android will win the mobile OS war... ...there, I’ve said it. I love my iPhone, and so do millions of people worldwide, but it’s going to lose the mobile OS war. Not because Android has the best user experience, it doesn’t. Not because it has the most apps, it doesn’t. But because Google understands one thing: it’s not quality but quantity that counts.
10 comments | Full story

[...] would like to use your current location

June 8, 2010 11:20 AM | By James Gardner
If you have an iPhone, you’ll have seen this message plenty of times. If not, well, you have probably answered without even knowing. Location-based services are set to be the next ‘Big Thing’. FourSquare is setting pulses racing, Twitter knows where you are tweeting from, and Facebook is set to launch ‘Places’. But why the big fuss, and what does it mean for marketers?
2 comments | Full story
« Guest Blogger | Main Index | Archives | Joel Harrison »