B2B Marketing Blog
Recently by Meg de Jong

Data Q&A: Blended data

August 19, 2009 5:41 PM | By Meg de Jong
Is blended data (including records based on consumer preferences and purchases) always better for B2B purposes than non-blended? When should and shouldn’t blended data be used?...
4 comments | Full story

Data Q&A: CRM

July 17, 2009 3:18 PM | By Meg de Jong
Do modern CRM systems help or hinder the process of managing marketing data? What steps should marketers take to ensure they maximise the potential benefits and minimise the disadvantages?...
11 comments | Full story

Data Q&A: Data enhancement

June 8, 2009 1:06 PM | By Meg de Jong
Many B2B databases contain only the headline stats about their prospects and customers. What techniques should marketers use to enhance this data and make it more effective for marketing purposes?...
12 comments | Full story
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