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BA – A brand up in smoke?

June 2, 2010 10:20 AM | By Scot McKee
There has been much backlash against airlines following the Icelandic volcanic eruption, Scot Mckee, MD at Birddog says the brand damage could be permanent I was a victim of the wholly unpronounceable Icelandic volcano eruption that shut the airports. I say ‘victim’, but it’s relative. There are worse places to be stranded than Arizona. In reality, my discomfort was limited to the enforced rationing of underpants. I was surprised to find out how much reliance I placed on the brands I trusted and how well, or badly, they responded. It’s these formative experiences that shape an audience’s perception of a...
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A new era of coalition?

May 20, 2010 10:17 AM | By Guest Blogger
Guest blog by James Trezona, managing director at technology marketing agency Mason Zimbler You have to admit, don’t you, that the new coalition government is a great thing for UK marketers. I’m sure I do.  I think it will inspire marketers and marketing agencies to form their own coalitions.  As with politics, so with business, and the B2B marketing world is now mature enough to change the way of working. Agencies that currently work in a vacuum will have more confidence to form alliances with their competitors, and the overriding perspective will change from threat to opportunity for mutual benefit. In...
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Is there science behind PR? We think so...

April 22, 2010 11:48 AM | By Guest Blogger
By Jennifer Janson, managing director, Six Degrees For many B2B companies the thought of implementing a B2B PR campaign can be daunting. Not only is the investment in PR notoriously difficult to measure, but the best campaigns take time to build momentum. And in an instant gratification culture, time is often the most difficult thing to justify to CFOs looking for some sort of payback. In order to make the most of any PR activity, it is critical for the entire team (both client and agency side) to understand what goes into a successful campaign. As PR consultants, it is...
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Out with the Old

February 10, 2010 12:08 PM | By Scot McKee
I admit I went to see Miley Cyrus at the O2. Whatever rumours exist to the contrary, it was my kids that wanted to go. They badgered me at least once to buy tickets. I spent the first few tracks ogling a blonde dancer with my daughter's binoculars, and then there was a pause. The music lowered and Hannah, I mean Miley, addressed her adoring fathers. I mean fans. "This Summer I had to, you know, get away from everything and everyone and do some growing up. So I made a movie called ‘The Last Song'," she husked. I...
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Traditional marketing is dead, long live cheap digital marketing - not that old chestnut again!

September 22, 2009 5:51 PM | By James Farmer
I was just on our B2B Marketing LinkedIn Group (a plug already!) and I read a response to a question I have heard a lot lately. “Where do I put my marketing spend in 2010?” Do I keep a good mix or bin traditional marketing in favour of digital, as it’s cheaper. The thing is, in today’s market I think this general talk of shifting away from traditional spend to digital is already outdated. “Digital” is not new anymore, I know we’re not yet hanging out with Star Trek's Captain Picard but come on; we’re online most of the day...
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Am I sexist to love the Virgin Atlantic ad?

February 7, 2009 11:07 AM | By Joel Harrison
I have a confession to make. It’s a hard thing for an enlightened 21st century man to admit, but I have to come to terms with the fact that it’s true. My confession is this: I absolutely love the new Virgin Atlantic TV ad. You know the one – it is set at Heathrow in the 80s, referencing the airline’s recent 25th anniversary.A proto yuppie city-boy gets out of a taxi to catch a flight, and then promptly drops his brick-like mobile phone as the gorgeous Virgin stewardesses strut catwalk-style through the terminal, causing havoc amongst the feckless tourists and...
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Getting the basics right is key to building an iconic brand

September 10, 2008 11:56 AM | By Joel Harrison
One of the defining characteristics of the B2B world is the extent to which it is segmented or sectorised. Brands that are world-beaters in one sector are virtually unknown elsewhere. In the B2C sector, meanwhile, big brands still can and do bludgeon their way to universal awareness – for example, even though I don’t have kids, I still know that Huggies sell nappies. But there are exceptions to this rule – B2B brands whose fame spreads far beyond their customer base or audience. I was reminded of a classic example this week on a trip down the M1 from Leeds...
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There's a fine line between the work/life balance...

July 2, 2008 9:41 AM | By Scot McKee
I stumbled out of bed, went downstairs and staggered through the Saturday morning ritual of forcing as much finely ground coffee into the espresso maker as is physically possible, to achieve the necessary caffeine hit to deal with the kids’ inexplicable enthusiasm for early morning daylight – which had been audible for several hours earlier. The next stage, prior to Saturday’s light fluffy pancakes – griddle baked to a golden brown, lovingly stroked with lightly salted butter and smothered with lashings of Canadian maple syrup – was to open the post whilst waiting for the caffeine to make sense of...
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Welcome, T5

June 9, 2008 4:23 PM | By Paul Cash
A fine addition to the list of great British Ideas that didn’t quite work on day one, which currently includes the Millennium Bridge, the River of Fire and the Princess Diana fountain. Not to mention Portsmouth’s Spinnaker Tower, which opened five years late and promptly celebrated by trapping the project manager 100 feet up for an hour.   Back in 2007, a press release stated that the ‘highly sophisticated T5 baggage system had been designed for performance and reliability… there would be minimal queuing at every stage’. Which turned out to be quite an overclaim.   B2C, of course, is...
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