Company: Base OneRichard has been Joint Managing Director of Base One since leading an MBO in 2000, prior to which he was one of the founders of Dowell Bush Direct, a specialist B2B Direct Marketing Agency.
He has over the last 15 years in Business-to-Business marketing worked in senior positions on both client-side and agency-side and has for many years, written, presented and trained on all issues relating to B2B Marketing Planning.