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Anytime, anyplace, anywhere - even half way up a French Alp

January 12, 2010 4:11 PM | By Richard Robinson
It’s now back to reality after a fantastic Christmas and New Year break, the latter part of which was spent with friends skiing in the French Alps.  Don’t worry, the irony of returning to the UK in the midst of the most extensive snow fall for decades was not lost on me! That said the skiing was great and the company excellent. I went with a group of friends, a couple of whom are business owners. One of whom had organised the accommodation (yes all sourced and booked online), and very nice it was too, but knowing him as I do,...
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2010: What are your marketing New Year's resolutions?

December 3, 2009 1:20 PM | By Guest Blogger
By Anna Goldie, online editor The time of year is upon us when some of us start thinking about our New Year’s resolutions and I want to hear about yours. No, I don’t want to hear about you resolving not to clean your finger nails with your pen lid anymore or finally admitting that you are more than a social smoker. I want to hear about the resolutions that are really important in 2010— the ones about the world of B2B marketing. Maybe you have learnt a valuable lesson in 2009 that you are determined to put into practice in...
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Traditional marketing is dead, long live cheap digital marketing - not that old chestnut again!

September 22, 2009 5:51 PM | By James Farmer
I was just on our B2B Marketing LinkedIn Group (a plug already!) and I read a response to a question I have heard a lot lately. “Where do I put my marketing spend in 2010?” Do I keep a good mix or bin traditional marketing in favour of digital, as it’s cheaper. The thing is, in today’s market I think this general talk of shifting away from traditional spend to digital is already outdated. “Digital” is not new anymore, I know we’re not yet hanging out with Star Trek's Captain Picard but come on; we’re online most of the day...
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Online video - no longer a 'nice-to-have'?

August 4, 2009 6:47 PM | By Joel Harrison
Video used to be a nice-to-have for websites, with the cost of production generally precluding all but the biggest B2B brands from getting involved. But with changes in how search engines view and rate traffic, online video is becoming an increasingly important weapon for brands seeking to maximise the visibility of their websites, engage with visitors and ultimately convert leads into sales. The exclusive below, from our recent half day seminar on search engine marketing, covers this issue in detail, including interviews with presenters from Google, Salesforce.com and Base One Group....
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Take control and don't take no for an answer - you own the shop

July 15, 2009 10:22 AM | By Stuart Small
I was recently chatting to a marketing manager who works with a major US owned corporate. They realised that their UK site could be vastly improved. They suffered from high bounce rates (users immediately exiting their site back from a home or landing page, low conversions, dead-end links, etc, etc). However any changes they requested on the site, however small, required approval from an HQ Communications team in the US, that took weeks and weeks to execute and often involved several sign offs.Now imagine a general manager of a UK shop who owned the P&L for the business. What if...
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Search Agencies - not walking the talk?

June 26, 2009 10:48 AM | By Gifford Morley-Fletcher
We're currently looking at making some changes to the Base One web site, and naturally I have been tasked with ensuring that whatever we do is fully optimised for search. As search and social media are a core part of our offering, I decided to look at some of my competitors' sites to see how they go about ensuring they achieve page one positioning on Google for relevant search terms. I looked at some of what I would consider to be the top UK search agencies, and searched using obvious terms to see how well they were positioned. To my...
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Small is the new big

May 6, 2009 1:04 PM | By Stuart Small
Now I know what you’re thinking: you cant go five minutes without seeing an expression claiming that something is the new something –  ‘staying in is the new going out’, ‘Thursday is the new Friday’,  ‘grey is the new black’, etc. You get the picture.But when I saw the above expression I was struck by it and not just because of the link to my surname!Recently I have been speaking to many suppliers who serve small businesses, and I was pleased to hear that this segment remains robust. For example, UK company formations and set up support is strong and...
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Marketing is a science

March 31, 2009 9:15 AM | By Stuart Small
I recently participated at a round table discussion to debate the issues and challenges of the day. One topic area covered the dramatic decline of revenues of our TV and Press media industries. I was asked my opinion on how the digital media market would fare this year, and although it’s hard and dangerous to predict in these extraordinary times I remain bullish for the outlook for both direct marketing in general and digital in particular.Not surprisingly marketers are consistently telling me they need to show tangible ROI for their investments, deliver results quickly and that the plans and finances...
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Universal Search - Shaking up the Search Engine Results Pages

May 28, 2008 12:42 PM | By Lisa Ditlefsen
In May last year Google made the biggest change yet to its search results by introducing “Universal Search” to its organic search engines results pages. MSN followed suit in July 2007, as did Yahoo in October with their version of Universal Search (also known as blended search). So one year later, what impact has this made on the user experience, PPC advertisers, and those who are trying to climb the organic listing ladder? And maybe more importantly, what opportunities might Universal Search hold for the B2B sector? What is Universal Search?Universal Search is a term coined by Google to describe...
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How do Search Engines work?

January 14, 2008 10:21 AM | By Lisa Ditlefsen
The search engines work as a gigantic indexing system for the World Wide Web. Just as a database in a library indexes and stores all its books, the search engines store most of the world’s websites. Each search engine run automated programs often called “bots” or “spiders” that use the hyperlink between web pages to “crawl” and then index the pages within their massive database. It’s estimated that there are around 20 billion web pages in the World Wide Web, and that the search engines have crawled around 8-10 billion of them. When someone searches for a keyword/phrase the search...
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