B2B Marketing Blog
Recently in Social media Category

Amazon Kindle: what can it teach B2B marketers?

September 1, 2010 8:46 AM | By John Bottom
I was intrigued by a snippet of news this morning which stated that, for the first time, a significant book release had sold more in ebook than in print. HarperCollins announced that "I'd Know You Anywhere" by Laura Lippman has sold 4,739 ebooks, but just 4,000 in the print edition.All very interesting, but what does this mean? Has the moment really arrived? Are we at the beginning of the end for paper-based publishing? Before publishers start to sell off their printing presses, I think we should note that this is more a sign of growing consumer sophistication than it is...
0 comments | Full story

If Facebook was a country...

August 20, 2010 8:22 AM | By Stephen Mills
I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But... 1. If Facebook was a country it’d have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada) 2. If Facebook was a country its people would be the poorest on the planet by a distance with GDP per capita less than 10% of the next poorest (Burudi) 3. If Facebook was a country its airports and ports would have to be massive gridlocked – its population would only spend 22...
0 comments | Full story

Get the Balance Right - are things really different?

August 13, 2010 10:15 AM | By Stephen Mills
We’ve all gasped at the video. Stared disbelievingly at the slides. Read the amazing facts. The social media world we live in is moving at a pace never before seen.   The stats are draw dropping. Such as it took 15 years for television to reach 50 million users. Ipod took 3 years and the now third biggest country in the world, Facebook, about a nano second.  However, are we really living in so extraordinary times? A TV in the 1950 cost an average (US) person about 8 week’s wages. The iPod when launched cost about half a week’s wages. And...
0 comments | Full story

Let's be Open about things

August 11, 2010 9:55 AM | By James Gardner
There is a misconception that to get the most out of Facebook, you have to be on Facebook. Not true Certainly you can create a fan page or a company page, and get your followers to ‘like’ you, but beyond the numbers what are you getting? Social connections don’t automatically mean that you understand your audience better. In the past, we relied on producing great content to attract our users, and with the promise of more exclusive content, tried to convince them to fill in cumbersome login forms so that we could understand our target market better. It’s not a great tactic and overall it doesn’t produce great results. There is a better way.
1 comments | Full story

Why companies should not Wave goodbye to email and social integration

August 9, 2010 11:34 AM | By Guest Blogger
Guest blog by Ryan Deutsch, VP of emerging media, StrongMail Google has become the first major brand to fail in its attempt to integrate email with emerging media channels, following the collapse of its Google Wave application. Although aimed at the consumer market, Google Wave’s collapse raises questions on how businesses looking to integrate email and emerging channels will be affected.  Social media has experienced a stratospheric rise, but is this collapse an indication that integrating email and social media for marketing strategy is doomed?  Absolutely not. The Google Wave failed because the application was too complicated –resulting in lower than expected...
0 comments | Full story

Give the Emperor some underwear Ed

August 4, 2010 12:37 PM | By Andrew Dalglish
  Ed Weatherall recently likened Twitter to the Emperor’s New Clothes (http://www.b2bm.biz/blog/2010/04/twitter-the-emperors-new-cloth.html).  It’s surrounded by hype but when we look closely it often has limited relevance in B2B.  This bold position could explain why Ed was Happy Slapped to publicise last year’s B2B Marketing Awards. Despite the risk of suffering the same fate I’d like to join the campaign for common sense.  Ed, I’m available for any future petitioning, rallies or door knocking that you have in mind.  In the meantime I used an invitation to speak at the HORIZONT B2B Advertising conference in Frankfurt recently as an opportunity to...
1 comments | Full story

Just Can't Get Enough - B2B and Social Media

July 30, 2010 10:10 AM | By Stephen Mills
There’s still a persistent online debate whether social media is effective in B2B or even if it has a role at all. Some companies actually bar access to social networks to stop staff "wasting time". It’s strange that the same companies don’t brick up their windows to stop people wasting time gazing out of them! But businesses have been networking for centuries – starting with the trade guilds in the middle ages, if not before. The “new and sexy” social media tools allow that networking instantly on a global scale rather than just in a meeting room or tavern. And...
2 comments | Full story

Being an influencer counts for nothing if you’re not influencing the right people

July 29, 2010 10:00 AM | By Louise Frosell
Yesterday I received a group notification through LinkedIn inviting me to follow a link to find out how influential I am, an idea being run by a Fast Company Magazine called The Influence Project. I immediately clicked the link, entered my details, followed the instructions to use any and all of my social networks to “up my ranking”. This morning when I went to look at the link, full of hope and expectation of how good my social brand and network is, I discovered that the grand total of people I’ve influenced directly was two... slightly missing my expectations. So...
4 comments | Full story

Why B2B social media is about making love, not war

July 28, 2010 9:24 AM | By John Bottom
Ever wondered why Facebook has a 'like' button, but not a 'dislike' button? I was having a conversation with clients the other day about this and it seemed to underline a much wider point - what is possibly the biggest obstacle between B2B marketers and success in social media marketing.  ...
0 comments | Full story

Ben & Jerry's email marketing bluff: The calm after the storm in a teacup?

July 26, 2010 11:07 AM | By Andy Taylor
Ben & Jerry’s seemingly knee-jerk decision to drop email marketing made waves across the marketing industry last week. As it turns out the rumours were hugely exaggerated and far from cutting email communication altogether, the ice-cream giant had simply switched off its monthly newsletter to UK fans in favour of social media. According to the company’s PR Director, Sean Greenwood, it would still be using email to inform subscribers of special events and opportunities and – like any savvy marketing department – sees absolute merit in combining traditional and new channels effectively to make maximum impact. Still, the reaction that...
1 comments | Full story
« Search Marketing | Main Index | Archives | Staff & Recruitment »