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I've started to look at things differently, but I am still a man

January 25, 2010 5:13 PM | By Edward Weatherall
In the next few weeks I become a Dad. So, over the last few months I have spent a lot of time reading about what my wife can and can’t eat or drink, buggies that cost the same as a car, sleeping routines, leaving your baby in the garden with the foxes and a lot more – what did people do before the internet? You may think that, true to form, I am now going to go on a rant about something -  paternity and maternity leave as a business owner, perhaps? But no, I actually want to share with...
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Every brand needs a magic notion, have you found yours?

November 23, 2009 11:02 AM | By Paul Cash
What’s a magic notion? You already know. You already know because everything you know – from the ideas and beliefs you cherish to the products and services you use every day… all of these things were originally the product of magic notions. I believe a magic notion really is magic. It appears, seemingly, from out of nowhere. It transforms the world around it. It turns our preconceptions on their heads. And it opens up new, previously unimagined ways of thinking, being and doing. It is destructive, but also creative. It is subversive, sometimes even threatening, but it is also liberating....
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Traditional marketing is dead, long live cheap digital marketing - not that old chestnut again!

September 22, 2009 5:51 PM | By James Farmer
I was just on our B2B Marketing LinkedIn Group (a plug already!) and I read a response to a question I have heard a lot lately. “Where do I put my marketing spend in 2010?” Do I keep a good mix or bin traditional marketing in favour of digital, as it’s cheaper. The thing is, in today’s market I think this general talk of shifting away from traditional spend to digital is already outdated. “Digital” is not new anymore, I know we’re not yet hanging out with Star Trek's Captain Picard but come on; we’re online most of the day...
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Back to the future with influencer marketing

September 8, 2009 8:31 AM | By Joel Harrison
They say in life that the best ideas are the ones that seem blindingly obvious; so obvious, in fact, that you can’t understand why no-one’s thought of them before. For me, one such idea is ‘influencer marketing’. It’s a term that’s been increasingly bandied about this year, and is consequently being recognised as a highly potent tactic by B2B brands, although paradoxically, it refers to something that is as old as the hills. Something else in life that ‘they’ say, is that there’s nothing new under the sun – this too is certainly the case for influencer marketing. People have...
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Is there any particular reason why all of the bloggers on the B2B Marketing website are men?

June 22, 2009 5:57 PM | By Edward Weatherall
I was thinking about writing my next blog for the boys at B2B.  Looking through the various blogs, I suddenly realized that it is just that - “The Boys”. So, is it just that the voices and faces of B2B agencies tend to be men? Are the women of the industry the quiet unsung heroes? The only tool I could find to measure this (and prove me right or wrong) was the Forrester Groundswell http://www.forrester.com/Groundswell/profile_tool.html  which profiles Social Media contributors. (Although the data is consumer) it does seem that, in the UK, men contribute more than women. In the US, women contribute more. A...
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I just cant see how email is going to Die.

April 27, 2009 3:35 PM | By Edward Weatherall
I have recently taken on the challenge of how Concep will successfully use social media within our own marketing strategy, I have even made a bet with Mark Power, our globetrotting CEO, that I will generate over £15,000 worth of revenue from new or existing clients within Professional Services by December - not a lot of money, but a start.   But anyone who thinks Social Media will replace email completely will need to help me win my bet 100 times over.   Let’s start with LinkedIn, the hot topic at the moment, it seems. It’s great that I...
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Social media in B2B marketing

April 23, 2009 10:21 AM | By Scot McKee
B2B Marketing’s seminar on ‘Exploiting Social Media in B2B Marketing’ was an eye-opener for me. Social media is no longer a fringe subject. It may not be the panacea - or pancetta - of the B2B world, but nor is it the dirty word(s) of just a few short months ago. So I had a hot ticket, I was dressed up all like my dad with a suit and I waited to be enlightened. But I wasn’t. Perhaps I already knew more than I was giving myself credit for.I’m new to the social media space. A curmudgeonly old fart, much...
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Social media boom and bust?

December 1, 2008 11:28 AM | By Joel Harrison
The subject of boom and bust has been high on the agenda recently as we come to terms with the fact that – like it or not – even in the 21st Century we’re still at the mercy of fundamental economic cycles....
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