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Amazon Kindle: what can it teach B2B marketers?

September 1, 2010 8:46 AM | By John Bottom
I was intrigued by a snippet of news this morning which stated that, for the first time, a significant book release had sold more in ebook than in print. HarperCollins announced that "I'd Know You Anywhere" by Laura Lippman has sold 4,739 ebooks, but just 4,000 in the print edition.All very interesting, but what does this mean? Has the moment really arrived? Are we at the beginning of the end for paper-based publishing? Before publishers start to sell off their printing presses, I think we should note that this is more a sign of growing consumer sophistication than it is...
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If Facebook was a country...

August 20, 2010 8:22 AM | By Stephen Mills
I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But... 1. If Facebook was a country it’d have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada) 2. If Facebook was a country its people would be the poorest on the planet by a distance with GDP per capita less than 10% of the next poorest (Burudi) 3. If Facebook was a country its airports and ports would have to be massive gridlocked – its population would only spend 22...
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Why SMEs need their own social space

August 6, 2010 1:57 PM | By Guest Blogger
Guest blog by Jeremy Whitaker, CEO, B2Group The SME Community is hugely underrepresented both in the media and to government – a statement that seems ridiculous given that these companies represent 99.8% of all UK enterprise.  So how can this be?  Could it be the lack of existing clubs and networks that are the issue? This seems doubtful as these are ubiquitous.  However, over the last few years membership of many of these organisations has either remained static or diminished.  Research through B2 Group’s SME Voice highlights that around two-thirds of SMEs are not currently members of any business club...
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Give the Emperor some underwear Ed

August 4, 2010 12:37 PM | By Andrew Dalglish
  Ed Weatherall recently likened Twitter to the Emperor’s New Clothes (http://www.b2bm.biz/blog/2010/04/twitter-the-emperors-new-cloth.html).  It’s surrounded by hype but when we look closely it often has limited relevance in B2B.  This bold position could explain why Ed was Happy Slapped to publicise last year’s B2B Marketing Awards. Despite the risk of suffering the same fate I’d like to join the campaign for common sense.  Ed, I’m available for any future petitioning, rallies or door knocking that you have in mind.  In the meantime I used an invitation to speak at the HORIZONT B2B Advertising conference in Frankfurt recently as an opportunity to...
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Just Can't Get Enough - B2B and Social Media

July 30, 2010 10:10 AM | By Stephen Mills
There’s still a persistent online debate whether social media is effective in B2B or even if it has a role at all. Some companies actually bar access to social networks to stop staff "wasting time". It’s strange that the same companies don’t brick up their windows to stop people wasting time gazing out of them! But businesses have been networking for centuries – starting with the trade guilds in the middle ages, if not before. The “new and sexy” social media tools allow that networking instantly on a global scale rather than just in a meeting room or tavern. And...
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Twitter = "The Emperor's New Clothes"

April 28, 2010 12:06 PM | By Edward Weatherall
I am talking serious B2B here, you know when we have face-to-face meetings before deals are done. I am talking deals of five figures upwards, no shopping baskets in sight. I’m talking multiple meetings, wining and dining, a round of golf or tickets to lady’s day at Ascot. I’m talking months to do a deal not minutes. Now let’s look at what is currently going on in a lot of marketing teams – Twitter account set up, why? Facebook page done, why? LinkedIn profile and connections created, why? What I see is a parable based on the emperor’s new clothes....
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Time to give Second Life a second chance?

April 6, 2010 5:49 PM | By Joel Harrison
If there’s a universal list of inventions that were billed to change the world, but which have spectacularly failed to do so, Second Life is surely on it. Back in 2006 the virtual world platform Second Life was a massive deal. It was everywhere – even on the cover of the Sunday Times Magazine, which was a massive coup. It was going to change everything: within a matter of months, we’d be spending all our time flying around this new world with our avatars, ‘meeting’ new ‘people’ from around the globe and even doing business. Real life, by comparison, suddenly...
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I've started to look at things differently, but I am still a man

January 25, 2010 5:13 PM | By Edward Weatherall
In the next few weeks I become a Dad. So, over the last few months I have spent a lot of time reading about what my wife can and can’t eat or drink, buggies that cost the same as a car, sleeping routines, leaving your baby in the garden with the foxes and a lot more – what did people do before the internet? You may think that, true to form, I am now going to go on a rant about something -  paternity and maternity leave as a business owner, perhaps? But no, I actually want to share with...
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Every brand needs a magic notion, have you found yours?

November 23, 2009 11:02 AM | By Paul Cash
What’s a magic notion? You already know. You already know because everything you know – from the ideas and beliefs you cherish to the products and services you use every day… all of these things were originally the product of magic notions. I believe a magic notion really is magic. It appears, seemingly, from out of nowhere. It transforms the world around it. It turns our preconceptions on their heads. And it opens up new, previously unimagined ways of thinking, being and doing. It is destructive, but also creative. It is subversive, sometimes even threatening, but it is also liberating....
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Traditional marketing is dead, long live cheap digital marketing - not that old chestnut again!

September 22, 2009 5:51 PM | By James Farmer
I was just on our B2B Marketing LinkedIn Group (a plug already!) and I read a response to a question I have heard a lot lately. “Where do I put my marketing spend in 2010?” Do I keep a good mix or bin traditional marketing in favour of digital, as it’s cheaper. The thing is, in today’s market I think this general talk of shifting away from traditional spend to digital is already outdated. “Digital” is not new anymore, I know we’re not yet hanging out with Star Trek's Captain Picard but come on; we’re online most of the day...
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