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B2B marketing: Don't forget it's a privilege!

December 21, 2009 9:48 AM | By Guest Blogger
By guest blogger Tim Hazelhurst, non-executive chairman, IAS b2b Marketing    As we enter the festivity period and we worry whether our post will be delivered or if we can fly for our Christmas break with BA. And the national debt and forthcoming cuts in the quality of our life weigh heavily on our shoulders And it would be easy to pessimistic about everything, consider this.......... A few days ago I came down to London to attend a CIM conference and the annual B2B Marketing/ABBA Christmas bash. I also took the opportunity to pop in on my youngest daughter Sophie who is working in...
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The dark side of B2B marketing

October 29, 2009 11:58 AM | By Joel Harrison
Ever wondered why it’s so hard to get your marketing message infront of senior decision makers? Well some new research might just have found the answer. According to a study by Psychological Consultancy, decision makers are increasingly under the influence of so-called ‘dark side’ personality traits. In fact, the research claims that as much as 85 per cent of business leaders are prone to eleven different kinds of dark side characteristics, which break through in times of stress. It paints an alarming picture of a workplace dominated by sinister, malevolent despots with unknown powers and capacity for evil. Yes, it...
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Is limited internet access an issue when engaging businesses with Social Media?

October 2, 2009 1:15 PM | By Gifford Morley-Fletcher
I was recently talking on Social Media Marketing for B2B at a conference when I was asked the following question: 'Many of my clients and potential clients work for financial and government institutions, where internet access is limited, and sites and tools such as Facebook, YouTube and Twitter are forbidden. What's the point of incorporating Social Media into your marketing strategy if your target audience can't use it at work?' My first reaction was to rail against 'big brother' companies, limiting their employees' access to harmless but useful information, but this wasn't going to solve anything, let alone answer the...
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Accountants should not hire Creatives, Would you hire a full time Plumber?

August 18, 2009 5:07 PM | By Edward Weatherall
Occasionally someone reports a problem with the office loo. I grab my Fisher Price tools and wiggle a few nuts and washers, call in other directors to look at the problem and give their opinion, maybe even get someone to Google it. The time these clever people at Concep spend trying to solve the problem costs the company more in time and salary than if I had picked up the phone and called my brother in law, a plumber.  George would have charged me by the hour, fixed it and then left but I would never consider bringing him on...
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