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Why marketing counts for so little

October 13, 2009 8:52 AM | By Iain Lovatt
My recent experience with my mobile phone service provider has made me re think the value of what we do for clients and how we should approach the marketing of products and services in future.   The service provider in question is a client of ours at Blue Sheep and spends a not inconsiderable sum of money with us and we in turn have a dozen data cards on the business with them and the family have three phones that consume on average £150 worth of hard earned money each and every month. I like the brand I love the...
1 comments | Full story

Accountants should not hire Creatives, Would you hire a full time Plumber?

August 18, 2009 5:07 PM | By Edward Weatherall
Occasionally someone reports a problem with the office loo. I grab my Fisher Price tools and wiggle a few nuts and washers, call in other directors to look at the problem and give their opinion, maybe even get someone to Google it. The time these clever people at Concep spend trying to solve the problem costs the company more in time and salary than if I had picked up the phone and called my brother in law, a plumber.  George would have charged me by the hour, fixed it and then left but I would never consider bringing him on...
4 comments | Full story

Why branding gives marketing a bad name

July 21, 2009 11:35 AM | By Joel Harrison
About ten years ago, when B2B Marketing wasn’t even a germ of an idea, I had a conversation with a close friend about branding that is vividly etched in my memory. My friend worked for a global audit firm that had just proudly unveiled its new identity to staff. To say he thought the whole thing was a bit of a waste of money would be the understatement of the century. “All they’ve done is simplify the name, put it lower case and add a full stop at the end,” he said, completely incredulous. “And for that they got paid...
9 comments | Full story

Lines of communication

November 12, 2008 12:38 PM | By Scot McKee
I had a conversation with a sage and wizened marketing impresario recently and he asked (out of politeness, rather than because it really made any material difference to him) how the business was progressing. He was obviously aware that we had moved our offices into central London and I explained that such a move couldn’t not affect staff.Birddog hadn’t experienced a mass walk-out or anything – the opposite was actually the case. We expected and planned for those who didn’t want to move to London, but actually, they all came. I was very encouraged. But we’ve been in town for...
0 comments | Full story
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