B2B Marketing Blog
Recently by Stuart Small

Take control and don't take no for an answer - you own the shop

July 15, 2009 10:22 AM | By Stuart Small
I was recently chatting to a marketing manager who works with a major US owned corporate. They realised that their UK site could be vastly improved. They suffered from high bounce rates (users immediately exiting their site back from a home or landing page, low conversions, dead-end links, etc, etc). However any changes they requested on the site, however small, required approval from an HQ Communications team in the US, that took weeks and weeks to execute and often involved several sign offs.Now imagine a general manager of a UK shop who owned the P&L for the business. What if...
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The rise of the new buyer

June 2, 2009 12:05 PM | By Stuart Small
Within many organisations, I sense there is a growing readiness to challenge everything and to ask searching questions.You have no doubt heard this in your own organisations: “Why are we doing it that way?”,  “Are we in the right markets?” or “How can we make this better, cheaper, faster, etc?” Marketers who sit at the centre of their organisations can lead this process. They can help their companies evolve and change to continue to prosper or, in some cases, even survive.However the challenge can now come from any source. Internally, a more diverse group of functions might feel empowered to...
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Small is the new big

May 6, 2009 1:04 PM | By Stuart Small
Now I know what you’re thinking: you cant go five minutes without seeing an expression claiming that something is the new something –  ‘staying in is the new going out’, ‘Thursday is the new Friday’,  ‘grey is the new black’, etc. You get the picture.But when I saw the above expression I was struck by it and not just because of the link to my surname!Recently I have been speaking to many suppliers who serve small businesses, and I was pleased to hear that this segment remains robust. For example, UK company formations and set up support is strong and...
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Marketing is a science

March 31, 2009 9:15 AM | By Stuart Small
I recently participated at a round table discussion to debate the issues and challenges of the day. One topic area covered the dramatic decline of revenues of our TV and Press media industries. I was asked my opinion on how the digital media market would fare this year, and although it’s hard and dangerous to predict in these extraordinary times I remain bullish for the outlook for both direct marketing in general and digital in particular.Not surprisingly marketers are consistently telling me they need to show tangible ROI for their investments, deliver results quickly and that the plans and finances...
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