B2B Marketing Blog
Recently in Technology Category

Let's be Open about things

August 11, 2010 9:55 AM | By James Gardner
There is a misconception that to get the most out of Facebook, you have to be on Facebook. Not true Certainly you can create a fan page or a company page, and get your followers to ‘like’ you, but beyond the numbers what are you getting? Social connections don’t automatically mean that you understand your audience better. In the past, we relied on producing great content to attract our users, and with the promise of more exclusive content, tried to convince them to fill in cumbersome login forms so that we could understand our target market better. It’s not a great tactic and overall it doesn’t produce great results. There is a better way.
1 comments | Full story

BT: bloody terrible

July 16, 2010 2:30 PM | By Joel Harrison
Personally I’m not a fan of journalists using their lofty positions to vent personal grievances. However, I’m going to except myself from my own rule based on my recent experience with BT. The only way to describe it is ‘Bloody Terrible’. I know that BT spends a lot of money on marketing, particularly to businesses, which it is trying to convince that it is a credible service provider. However, it’s wasted effort and investment when the service that it offers is so abysmal. I should qualify this: the individuals my colleagues and I have met have always been scrupulously polite...
4 comments | Full story

Should B2B brands be excited by the marketing opportunities the iPad presents?

July 13, 2010 2:03 PM | By Victoria Paley
Image via CrunchBase NO - More than excitement, the iPad in the B2B arena needs specialisation and broadening horizons Lau, Moyano, digital planner at Publicis Modem The iPad is not a revolutionary new channel, but just a new component of the marketing mix. I don't think that B2B brands should necessarily be excited about the opportunities that this new device presents but they should definitely start to factor it in to their communication channels. However, there is no need to re-invent the wheel: the same principles that we apply everyday in digital B2B comms should be the ones that...
0 comments | Full story

Rise of the robot... well, Android to be specific...

July 6, 2010 11:25 AM | By James Gardner
Android will win the mobile OS war... ...there, I’ve said it. I love my iPhone, and so do millions of people worldwide, but it’s going to lose the mobile OS war. Not because Android has the best user experience, it doesn’t. Not because it has the most apps, it doesn’t. But because Google understands one thing: it’s not quality but quantity that counts.
10 comments | Full story

Green is innovation's new frontier

June 14, 2010 12:06 PM | By Guest Blogger
Guest blog by Steve Hewson, marketing director of Toshiba TEC Imaging Systems   Once it was a minority interest. Today, it’s the mainstream. Green issues are undisputedly at the top of the business agenda. What was once the provenance only of single-interest groups is now embraced by almost all. There’s a science to prove climate change is real. A standing intergovernmental conference to fix it. And, for the first time, a UK MP elected to promote change. Green is good. If you think the business world hasn’t clocked that, just look at the number of organisations that now explicitly promote...
0 comments | Full story

[...] would like to use your current location

June 8, 2010 11:20 AM | By James Gardner
If you have an iPhone, you’ll have seen this message plenty of times. If not, well, you have probably answered without even knowing. Location-based services are set to be the next ‘Big Thing’. FourSquare is setting pulses racing, Twitter knows where you are tweeting from, and Facebook is set to launch ‘Places’. But why the big fuss, and what does it mean for marketers?
2 comments | Full story

The Future is Calling

May 20, 2010 1:10 PM | By Richard Robinson
It’s 3pm on Tuesday the 18th of May. I am in a conference room at The Grove in Hertfordshire, attending Zeitgeist, surrounded by the great and the good from the world of business, politics, academia and technology from around the globe. And no -- I’m not quite sure why I was there either! During this session, Evan Davis, the panel moderator, poses a question to Sir Tim Berners Lee, the estimable inventor of the Internet.  Evan asks, “So, Sir Tim - what are you most excited about?. There is hush in the room as everyone hangs expectantly on every word...
2 comments | Full story

Innovation in business - making CRM work even better

March 10, 2010 11:40 AM | By David Beard
The idea of creativity in business has been swirling around in my mind. The current economic conditions are driving our customers to think more about WHAT they sell - what are the top products, what else could we sell to existing customers, etc. Trouble is, that thinking really only operates from an internal perspective.  It's much better to ask why customers buy, how & where they do this, what are their expectations of the service wraparound, etc. In essence, you need to think creatively, albeit Inside the Box of your chosen business environment. Isn't this obvious?Now I know this sounds...
0 comments | Full story

Why Cloud Computing & SaaS really matter to marketers

February 12, 2010 1:56 PM | By Guest Blogger
By Graeme Foux, Knexus CEO Cloud computing and Software-as-a-service are two of the hottest topics of discussion in the technology community today. So if you’re a marketer, you may feel now is the moment to turn away and find something more interesting and relevant to read. Well don’t, because this is a topic that has the potential to be hugely liberating for marketers. The sooner you grasp the concepts, the quicker you can deploy this insight to create great digital experiences for your customers and enhanced revenues for your company. So what is ‘Cloud Computing’. Put simply, with Cloud Computing...
1 comments | Full story

The second coming of CRM?

November 26, 2009 5:15 PM | By Joel Harrison
RM: those three little letters have been the cause of so much pain for so many marketers. Given the many and varied examples of CRM catastrophies from the 90s, it’s really no wonder that many marketers still run for cover when they hear that particular TLA. Of course, CRM’s fundamental premise (a centralised approach to customer data and contact) was sound, and remains so. However, the problem came – arguably – once this philosophy had become confused with technology. CRM solutions became an end rather than a means, with many implementations failing because they were either too complex, or because...
1 comments | Full story
« Staff and recruitment | Main Index | Archives | Telesales »