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Social Media Hype: Don't forget it supports campaigns not runs them

May 7, 2010 3:29 PM | By Guest Blogger
Guest blog by Geoff Thomas, managing director, Integrity Business Connections What do you do when you're in 'traditional media' faced with the ever-growing wave of social media? Laugh. Here is a very clever industry viral campaign by Swedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun at the social media hype and get the industry to have a laugh while reminding them...
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The real reason why Telemarketing is coming out on top

March 29, 2010 10:56 AM | By Guest Blogger
Guest blog by Geoff Thomas, managing director, Integrity Business Connections What’s the real reason telemarketing, or appointment arranging, works? Here’s the intellectual reason. During the recession I’ve noticed some companies have been forced to find another angle to reach their audience and gain new business. Direct marketing has been pushed down the list because of cost, public relations has also been dropped as there was no guarantee that the business would see an instant ROI. So what marketing campaigns are worth pursuing? Building trust has got to be top of the list. We’re all so savvy of marketing campaigns these...
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No FD, no comment

March 4, 2010 1:41 PM | By Guest Blogger
Zina Manda, director of Mardev, shares her advice on making your lead generation strategy a success and impressing the financial director Credit crunch marketing has seen a considerable move in budget over the last 12 months from traditional advertising to lead generation. There are however a large number of lead generation channels and vast array of possible outcomes. How can you ensure that you are generating genuine value for your company from this type of activity? Defining a leadA marketing-defined lead may recognise a click through on an email, a download of a white paper or registration for a webinar as...
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Traditional marketing is dead, long live cheap digital marketing - not that old chestnut again!

September 22, 2009 5:51 PM | By James Farmer
I was just on our B2B Marketing LinkedIn Group (a plug already!) and I read a response to a question I have heard a lot lately. “Where do I put my marketing spend in 2010?” Do I keep a good mix or bin traditional marketing in favour of digital, as it’s cheaper. The thing is, in today’s market I think this general talk of shifting away from traditional spend to digital is already outdated. “Digital” is not new anymore, I know we’re not yet hanging out with Star Trek's Captain Picard but come on; we’re online most of the day...
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Can I speak to the person who deals with

March 7, 2008 1:45 PM | By James Farmer
I generally respond well to telemarketing but I cannot stand getting cold calls from businesses, who’s opening line is “Can I speak to the person who deals with [office stationary, or, recruitment, or, couriers etc]”. I’ve just had another one this morning, which has led me to write this Blog.   Lets get this straight, I pick up the phone and it turns out the sales person calling does not even know who they have called, then presume to ask me to put them in touch with the correct person, in my company, so they can sell to them. I am...
6 comments | Full story
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