Guest blog by Paul Maher, director, Positive Marketing Today’s UK election fudge, with no clear leader for the country at least this weekend, has been widely described as a ‘mess’. From a marketing perspective, one could say it was a failure. When the two competing messages were ‘stability’ and ‘change’, the UK electorate said ‘Er…. We’ll think about it’. So, in marketing terms is this failure? That is not so easy to answer. If a consumer walks into a store and does not express a definite preference for one brand over another, this could be seen as failure, or alternatively,...