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Amazon Kindle: what can it teach B2B marketers?

September 1, 2010 8:46 AM | By John Bottom
I was intrigued by a snippet of news this morning which stated that, for the first time, a significant book release had sold more in ebook than in print. HarperCollins announced that "I'd Know You Anywhere" by Laura Lippman has sold 4,739 ebooks, but just 4,000 in the print edition.All very interesting, but what does this mean? Has the moment really arrived? Are we at the beginning of the end for paper-based publishing? Before publishers start to sell off their printing presses, I think we should note that this is more a sign of growing consumer sophistication than it is...
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Living in a word-of-mouse world

June 17, 2010 4:03 PM | By Guest Blogger
Guest blog by Julian Hall director and founder at PureOnlineGenius   We’re living slap bang in the day and time where ‘telling a friend’ with the click of a mouse rules – it just does…I mean, who would dream about buying a washing machine, booking a hotel or downloading an album on iTunes without reading the reviews first? Exactly… Our tweets, status updates and tagging have made us all the “citizen journalist” of our personal lives and those of others. But what does this mean for the small business owner and the “just about keeping up with it all” medium to large...
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Twitter = "The Emperor's New Clothes"

April 28, 2010 12:06 PM | By Edward Weatherall
I am talking serious B2B here, you know when we have face-to-face meetings before deals are done. I am talking deals of five figures upwards, no shopping baskets in sight. I’m talking multiple meetings, wining and dining, a round of golf or tickets to lady’s day at Ascot. I’m talking months to do a deal not minutes. Now let’s look at what is currently going on in a lot of marketing teams – Twitter account set up, why? Facebook page done, why? LinkedIn profile and connections created, why? What I see is a parable based on the emperor’s new clothes....
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What’s the role of an agency in social media?

April 27, 2010 5:24 PM | By Francesca Brosan
'Disintermediation' is a term normally applied to the Financial Services industry when people talk about the demise of the IFA (greatly exaggerated in my view).  But last week I heard it applied to agencies.  The argument goes that if social media is taking over from traditional media as the marketing channel of choice, and it’s something that clients themselves are keen to manage internally, why do they need agencies? Typically, it's believed that the best people to blog are the customer service department or the CEO and the best people to Tweet are the marketing department or the logistics company. ...
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Why Cloud Computing & SaaS really matter to marketers

February 12, 2010 1:56 PM | By Guest Blogger
By Graeme Foux, Knexus CEO Cloud computing and Software-as-a-service are two of the hottest topics of discussion in the technology community today. So if you’re a marketer, you may feel now is the moment to turn away and find something more interesting and relevant to read. Well don’t, because this is a topic that has the potential to be hugely liberating for marketers. The sooner you grasp the concepts, the quicker you can deploy this insight to create great digital experiences for your customers and enhanced revenues for your company. So what is ‘Cloud Computing’. Put simply, with Cloud Computing...
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Content marketing – a balance between creation and promotion

January 29, 2010 2:06 PM | By Guest Blogger
Guest blogger Chris Bagnall, managing director for DWA, questions whether there is the right share on the time, effort and budget spent creating content versus promoting it What content can doThe Internet has fundamentally changed the traditional B2B sales and marketing process. Prospective customers for a huge percentage of products and services can access a wide range of information to aid their purchasing decisions often without learning about a company through direct dialogue. The amount of content available online to aid decisions is vast but is it necessarily in the right format to be consumed by your audience and can...
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I've started to look at things differently, but I am still a man

January 25, 2010 5:13 PM | By Edward Weatherall
In the next few weeks I become a Dad. So, over the last few months I have spent a lot of time reading about what my wife can and can’t eat or drink, buggies that cost the same as a car, sleeping routines, leaving your baby in the garden with the foxes and a lot more – what did people do before the internet? You may think that, true to form, I am now going to go on a rant about something -  paternity and maternity leave as a business owner, perhaps? But no, I actually want to share with...
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Anytime, anyplace, anywhere - even half way up a French Alp

January 12, 2010 4:11 PM | By Richard Robinson
It’s now back to reality after a fantastic Christmas and New Year break, the latter part of which was spent with friends skiing in the French Alps.  Don’t worry, the irony of returning to the UK in the midst of the most extensive snow fall for decades was not lost on me! That said the skiing was great and the company excellent. I went with a group of friends, a couple of whom are business owners. One of whom had organised the accommodation (yes all sourced and booked online), and very nice it was too, but knowing him as I do,...
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The Emperor’s New Clothes

December 14, 2009 3:57 PM | By Richard Robinson
I had the pleasure of speaking at an event dedicated to B2B marketers recently the theme of which was around digital marketing. I spend quite a lot of my time talking with B2B marketers and business owners, at events or in individual meetings, but it is rare that I have seen so much interest in one topic. That topic was social media. The whole room seemed obsessed about how to get out there and start ‘doing social media’. What really surprised me though was not the interest in the latest buzz phrase/‘must do’ marketing solution, but the fact that so many of the...
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Twitter and LinkedIn: peanut butter and chocolate?

November 10, 2009 1:55 PM | By Joel Harrison
Great news that Twitter and LinkedIn have finally enabled update sharing – what took them so long? Finally this innovation provides a means of updating the two primary business-focused social media platforms in one go. Goddamit, it might event get me tweeting again!As Twitter founder Biz Stone (great name) says, "it's like bringin' the peanut butter and chocolate together!"Quite.LinkedIn is also promising further integration down in the next few months – is B2B social media finally coming of age?...
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