B2B Marketing Blog

Results tagged “B2B Social Media” from B2B Marketing Blog

Just Can't Get Enough - B2B and Social Media

July 30, 2010 10:10 AM | By Stephen Mills
There’s still a persistent online debate whether social media is effective in B2B or even if it has a role at all. Some companies actually bar access to social networks to stop staff "wasting time". It’s strange that the same...
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Why B2B social media is about making love, not war

July 28, 2010 9:24 AM | By John Bottom
Ever wondered why Facebook has a 'like' button, but not a 'dislike' button? I was having a conversation with clients the other day about this and it seemed to underline a much wider point - what is possibly the biggest...
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Tweet-sized B2B

July 14, 2010 10:39 AM | By Francesca Brosan
B2B marketing often faces being pigeonholed as the  ‘undefinable’ – or worse, the ‘boring’ – sibling to the glam of B2C marketing. But B2B is on the rise. As a group, we’ve embraced digital. Integrated social media, microsites, video, mobile...
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B2Bs, Your Buyers' Purchasing Patterns Are Changing. (This Means Change For You, Too.)

March 26, 2010 8:08 AM | By Christina CK Kerley
After clocking many years in this profession—and spending the last several years urging B2Bs to recognize that social media signals drastic changes to their marketing—I know if there's *one* thing that moves companies to action, it's data. Especially data that...
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What can marketers learn from the #cashgordon fiasco?

March 24, 2010 7:10 PM | By Gifford Morley-Fletcher
At the beginning of March, I spoke at B2B Marketing’s seminar, ‘Social Networking: Effective marketing through online business communities’. It provided an invaluable introduction to online communities from a B2B perspective with useful pointers on how to identify the relevant...
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Step Aside, B2Cs: Social Media Is BUSINESS Media.

March 10, 2010 2:38 PM | By Christina CK Kerley
“How does social media apply to our target audience of business professionals, and help us achieve our B2B revenue goals?”I’ve had this question thrown at me scores of times by many an enterprise executive, and in my fair share of...
7 comments | Full story