Results tagged “b 2 b” from B2B Marketing Blog

Amazon Kindle: what can it teach B2B marketers?

September 1, 2010 8:46 AM | By John Bottom

I was intrigued by a snippet of news this morning which stated that, for the first time, a significant book release had sold more in ebook than in print. HarperCollins announced that "I'd Know You Anywhere" by Laura Lippman has...

3 comments | Full story

Why B2B social media is about making love, not war

July 28, 2010 9:24 AM | By John Bottom

Ever wondered why Facebook has a 'like' button, but not a 'dislike' button? I was having a conversation with clients the other day about this and it seemed to underline a much wider point - what is possibly the biggest...

0 comments | Full story

The Times Pay wall: Rupert Murdoch is right from a B2B perspective, but wrong about Google

July 15, 2010 11:22 AM | By Gifford Morley-Fletcher

There's been a lot of talk recently about the new pay wall approach taken by The Times newspaper. In a bold move, Rupert Murdoch has decided to make readers pay to access The Times Online - £1 per day or...

4 comments | Full story

Tweet-sized B2B

July 14, 2010 10:39 AM | By Francesca Brosan

B2B marketing often faces being pigeonholed as the ‘undefinable’ – or worse, the ‘boring’ – sibling to the glam of B2C marketing. But B2B is on the rise. As a group, we’ve embraced digital. Integrated social media, microsites, video, mobile...

7 comments | Full story

Mix and match B2B and B2C for best results

July 1, 2010 2:21 PM | By Guest Blogger

Guest blog by Dan Binns, account director, Epsilon International B2B and B2C marketing aren’t as different as many might think, so why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of...

1 comments | Full story

We love technology, but we love marketing more!

June 23, 2010 4:35 PM | By Alex Brayshaw

It looks like ‘re-targeting’ is all the rage at the moment – following people’s behaviour and providing them with relevant content... great! However, I’m over it and moving to the next big thing... Facial recognition technologies! As you would expect,...

1 comments | Full story

Where’s the waste?

May 24, 2010 10:39 AM | By Francesca Brosan

So George Osborne is in the act of cutting £6bn of ‘waste’ out of the economy. I like the idea that civil servants will have to give up 1st class rail travel (some of us did that long ago). I...

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Does Winning Awards Matter?

March 17, 2010 3:07 PM | By Francesca Brosan

Dead chuffed as have been nominated for Marketing Services Company of the Year in the Marketing Week Engage Awards. This follows hard on the heels of the nomination in the same category for the Drum Awards and in the B2B...

3 comments | Full story

Is there an App for that?

March 12, 2010 5:25 PM | By Richard Robinson

How many phones do you carry around with you? After many years, I have now managed to get it down to one. Admittedly I am very fortunate to have the superb Nexus One (www.youtube.com/user/GoogleNexusOne) which does everything, and in fact...

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Have you seen the Muffin Man?

February 25, 2010 10:09 AM | By Francesca Brosan

Spent Tuesday at a CBI Council meeting. As always, fascinating to listen to how a wide variety of companies are dealing with the world as we know it. The good news for agencies is that service businesses in the main came...

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I'll tell you want I want, what I really really want

January 27, 2010 2:24 PM | By Francesca Brosan

At the beginning of the 'recession' I was interviewed by Radio 4's World This Weekend about what we wanted the Chancellor to do in his first recession budget. I said nothing. I don't mean that I didn't say anything, I...

0 comments | Full story

B2B Marketing Awards: are we recognising the right stuff?

January 18, 2010 5:43 PM | By Joel Harrison

What do you want to see recognised in the B2B Marketing Awards 2010? It seems bizarre that I should even ask that question bearing in mind the 2009 event only took place in November, and the winners are still staring...

1 comments | Full story

Businesses need to start cashing in on the power of experience

December 11, 2009 10:09 AM | By Guest Blogger

By Ian Irving, Director of Corporate at leading experiential agency RPM The B2B industry has a more wary approach to embracing new mediums in comparison to the B2C market. Whilst consumer brands have been quick to jump on emerging communication methods,...

2 comments | Full story

Forgetfulness of success

December 2, 2009 3:06 PM | By Richard Lloyd

I don’t think I’m the only one aware that as we turn out of recession there seems to be a forgetfulness of what went before. I’m not talking about remembering or returning to the so called ‘good old days’ of...

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A Collaborative Approach to Communications and Brand Building

November 9, 2009 5:53 PM | By Edward Appleton

I’ve lead a number of workshops over the past few months with b2b organisations looking to create an identity for themselves and are not quite sure how to go about it. They have a couple of things in common ...

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Have a merry merry ....

October 20, 2009 11:55 AM | By Edward Weatherall

I actually wrote this blog last year but was persuaded by my business partner, to just leave it. Now we are having exactly the same conversations, internally as well as with clients and I cannot be silenced anymore. What...

16 comments | Full story

Why are postal workers not a special case

October 13, 2009 4:58 PM | By Iain Lovatt

Why do certain groups assume they are a special case? Why are some groups not impacted by the changes happening in the world right now?As far as I can understand the postal workers want to save the postal service for...

4 comments | Full story

Why marketing counts for so little

October 13, 2009 8:52 AM | By Iain Lovatt

My recent experience with my mobile phone service provider has made me re think the value of what we do for clients and how we should approach the marketing of products and services in future. The service provider in...

1 comments | Full story

Late Payment Amnesty

September 24, 2009 10:46 AM | By Richard Lloyd

According to the latest economic survey issued by the Forum of Private Business, poor payment tops the list of business owners’ concerns with late payment causing small businesses the biggest headaches.There are certainly no surprises in these findings or nothing...

2 comments | Full story

U-shaped long flat bottom gets its confidence

July 22, 2009 11:27 AM | By Richard Lloyd

I’m in the mood for dancing. Yes the Nolan Sisters are back and my U-shaped recession prediction with a long flat bottom (well sort of prediction) wasn’t far wrong. However, using the replacement of an anticipated, but sadly lacking Smiths...

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Search Agencies - not walking the talk?

June 26, 2009 10:48 AM | By Gifford Morley-Fletcher

We're currently looking at making some changes to the Base One web site, and naturally I have been tasked with ensuring that whatever we do is fully optimised for search. As search and social media are a core part of...

2 comments | Full story

CRM is dead – long live CIM!

June 25, 2009 2:27 PM | By Iain Lovatt

Let’s be frank, building customer loyalty and gaining share of wallet are strategic imperatives for all businesses. Most marketers should be very aware that research highlights that an increase in customer retention by only five per cent can lead to...

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Don't hurt me Arch...I'm only little!

June 9, 2009 3:12 PM | By Richard Lloyd

Did we really need another survey to tell us that almost one in five SMEs have breached the Data Protection Act (DPA)? Or, that in half of all SMEs there is no one assigned with responsibility for data protection?Being little...

1 comments | Full story

Bottom-Up Branding – or How to Make an Impact without Creating Chaos

June 7, 2009 6:13 PM | By Edward Appleton

So, as I was saying…..branding in B2B seems to be a sort of white space area, with the marketing people in the workshops I lead very open to the idea of investing more time and energy on it. A topic...

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Workshop: Are B2B Brands so different from B2C Brands?

June 1, 2009 11:39 AM | By Edward Appleton

How do b2b brands differ from b2c brands? What are the rules for creating a strong b2b brand in the age of social networking, and how do they differ from those of a b2c brand? I gained some interesting insights...

2 comments | Full story

Does working in B2B mean our work and social life are one?

August 7, 2008 3:30 PM | By Edward Weatherall

Although no one seems to be hanging out with clients or suppliers on the weekends (they are getting direct mail), a lot seem to have shared their profile on Facebook or joined communities with people they are dealing with on...

3 comments | Full story

Sorry if I didn't call you back!

April 24, 2008 3:00 PM | By Edward Weatherall

Recently I had a sales person calling me non-stop, leaving messages everywhere, and all I could think was - I’m too busy to get back to him and wish he wouldn’t waste my time with all these messages, then I...

2 comments | Full story