B2B Marketing Blog

Results tagged “market research” from B2B Marketing Blog

Does marketing need to be 'official'?

August 2, 2010 11:30 AM | By Francesca Brosan
So it’s official.  Relationship building websites work.  At least that is the finding of a study on P&G’s customer experience website in Greece (the equivalent of www.supersavvyme.com). This was one of the papers presented at the Academy of Marketing Conference,...
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Market research: A survey or crystal ball?

March 4, 2010 1:46 PM | By Andrew Dalglish
My friends say I’m odd. It’s unusual, they say, to become animated when talking about business. It was with a resigned sigh that they accepted my invitation for an ‘end of recession’ drink. There was also grumbling at the last...
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Market research: Set sail, but take a map

February 12, 2010 10:12 AM | By Andrew Dalglish
International expansion is attractive as it compensates for the limited number of buyers in any one country. This is now the case more than ever. Caution is key though; the rewards may be great but so are the risks.At home,...
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How can you tell if a survey is reliable?

February 12, 2010 10:09 AM | By Andrew Dalglish
We recently asked readers to pose their research questions on the B2B Marketing LinkedIn group. One question came back more than once. “In a B2B context how can I ensure a survey is reliable?” Reliability boils down to whether the...
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The pros and cons of DIY research

February 12, 2010 10:06 AM | By Andrew Dalglish
This month sees two milestones; a new year and the first anniversary of this column so what better time for a bit of re-invention. This column should be relevant to the issues you face and those you’re curious about. It...
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Market research: The ‘three I’s’ of NPD: Insight, innovation and imagination

February 12, 2010 10:01 AM | By Andrew Dalglish
“If I’d asked people what they wanted they’d have said faster horses” declared father of the motor car, Henry Ford. Fast forward a century to another great innovator, co-founder of Apple, Steve Jobs. “A lot of times, people don't know...
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