Demand Generation: The Future of ROI in B2B Marketing

B2B Marketing, in partnership with Mardev, will be hosting a half day conference and networking event on Demand Generation: The future of ROI in B2B marketing. This event will examine the meaning of the buzz word ‘Demand Generation' and put forward the case for a new way ahead.

Join us for an essential half day insight into how to combine traditional and new media both digital and offline to deliver improved return on marketing investments.

Learn how to:

> Work with sales to agree common objectives

> Develop an ongoing lead flow of highly qualified prospects

> Score and nurturing techniques

> Understand marketing automation

> Take control and increase sales

If engaging, visibility and measuring is important to you then don't miss this event.

Date: Tuesday, 23rd September 2008
Time: 14:30 to 17:30 (networking until 18:30)
Organisers: B2B Marketing & Mardev
Venue: Century Club, 61-63 Shaftesbury Ave, London W1D 6LD

15% EARLY BIRD DISCOUNT PRICE

£195 + VAT on all bookings made before 22 August 2008

(standard price: £225 + VAT)

Download the registration form here.

For more information please contact Anna Balink

Telephone: 020 8652 3271

Email:anna.balink@mardev.com

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Speakers:

Professor Merlin Stone

Zina Manda, MD, Mardev

Pete Jakob, Response & Lead Nurturing Manager, IBM

Joel Harrison, Editor, B2B Marketing

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Conference Programme:

2:15pm
Arrival
Tea & coffee served

2:30 pm
Introduction by Chairman: Joel Harrison, editor B2B Marketing
Duration: 10 minutes
Content overview: General welcome and introduction

• Welcome to the event - thanks for coming
• Run-down of the programme and speakers
• General housekeeping points
• Brief introduction to topic

2:40 pm
Speaker 1: Professor Merlin Stone
Duration: 30 minutes
Content overview: Detailed introduction into subject and evolving challenges for B2B marketing

• How the landscape for B2B marketing is changing
• Rise of technology offering greater transparency and ROI on communications
• The role of account management and lead generation in the demand generation environment
• The need for marketers to work more closely with sales
• A changing model for marketing - the implications for marketers

3:10 pm
Speaker 2: Zina Manda, MD, Mardev
Duration: 30 minutes
Content overview: The fundamentals of demand generation

• What is lead generation and what is a lead? Terms and definitions
• What's wrong with current techniques
• A new model for the future
• Steps required for effective adoption

3.40 pm
Coffee break
Duration: 15 minutes

3.55pm
Speaker 3: Pete Jakob, Response & Lead Nurturing Manager, IBM
Duration: 30 minutes
Content overview: Practical and personal perspective of migration to lead nurturing methodology

• IBM's lead nurturing strategy
• How this has worked in practice: challenges and successes
• Opportunities and agenda going forward
• Perspective on wider opportunities for demand generation and nurturing

4.25 pm
Panel debate and Q&A
Duration: 50 minutes (max)
Participants: Professor Merlin Stone, Zina Manda, and Pete Jakob
Chairman: Joel Harrison
Discussion of issues raised in presentation plus opportunity for questions from the floor.

5.15 pm
Networking with champagne and canapés

6.30 pm
Conference closes

Download the registration form here.

For more information please contact Anna Balink

Telephone: 020 8652 3271

Email:anna.balink@mardev.com

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