The Download Centre
The B2B Marketing Download Centre feature a range of valuable content available for registered users to access for free, including white papers, research reports and case studies. See our FAQ page for more information on how this page works.
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Google Buzz for Business
Learn how to use Google Buzz as a new tool in your social media toolbox - its benefits, opportunities and best practices. This whitepaper aims to demystify the hype around Google Buzz and describes the benefits and opportunities that Google Buzz offers businesses.
Subject: Social mediaDate: 05/03/2010Type: White Paper
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Social Media and your Brand
With such impressive statistics, it is clear that social media has the power to influence the way people perceive a brand and its values. Read this whitepaper and learn how best to use social media to promote your brand and engage with your customers.
Subject: Digital marketingDate: 02/02/2010Type: White Paper -
Ten things you can do today to improve your email marketing
This guide from email marketing specialists Pure360 provides marketers with 10 simple things to do to improve their email marketing campaigns today.
Subject: Email marketingDate: 27/01/2010Type: White Paper -
The Essentials of Ad Network Optimisation
The mass of online content being created every day is rapidly changing the nature of online advertising and the need for ad network optimisation. This white paper looks what it means for marketers.
Subject: Digital marketingDate: 19/01/2010Type: White Paper -
How better websites can cost less to develop
This white paper puts forward the business case for incremental website development and offers a step-by-step approach to a better user experience and lower development costs.
Subject: Digital marketingDate: 14/01/2010Type: White Paper -
How to maximise leads by combining telemarketing with other lead generation methods
In isolation, techniques such as telemarketing, email and direct mail can be good sources of leads. However, when combined, they can allow you to truly maximise the potential of your marketing. This white paper provides practical guidance on how to achieve this.
Subject: TelemarketingDate: 11/12/2009Type: White Paper -
Preparing for B2B telemarketing
This white paper explains what companies must do to prepare for an effective telemarketing campaign, and presents ten points that they must observe to ensure that their campaign is a success.
Subject: TelemarketingDate: 22/10/2009Type: White Paper -
Re-inventing the trade show as a sales event
This white paper argues that trade fairs have lost focus as events for people who want to do business, with many exhibitions these days being too large, expensive and impersonal. EasyFairs presents a new model for a low cost, environmentally friendly exhibition is robust and viable whatever the economic conditions.
Subject: ExhibitionsDate: 20/10/2009Type: White Paper -
The definitive guide to lead nurturing
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimise your existing programs.
Subject: Demand generationDate: 20/10/2009Type: Best practice guide -
Integrated finance and CRM software
This white paper is designed to show brands a means to combine finance and CRM solutions to create business efficiencies. It charts the evolution of both CRM and finance applications into critical front office functions, and explains how their integration can create genuine business advantage.
Subject: CRMDate: 20/10/2009Type: White Paper -
How to create effective business insight reports
Business insight can make a real difference in shielding an organisation from the effect of recession, by identifying downward trends understanding the causes and planning effective marketing in response.
Subject: Business insightsDate: 20/10/2009Type: White Paper -
Which half of your advertising is working
This white paper explains why it’s vital to retain an integrated mix of activity for effective marketing, and why although it is harder to measure, traditional forms of media still perform an important role.
Subject: Integrated marketingDate: 19/10/2009Type: White Paper