B2B Marketing events – upcoming activity
B2B Marketing runs a varied portfolio of events designed to help practitioners enhance their effectiveness, generate better results and get ahead of the competition.
February 2010
TRAINING WORKSHOP: Optimise your search marketing strategy with SEO & PPC
Date & Venue: 3 February 2010, London
Our full-day training workshops led by Steve Kemish, director, Cyance will teach you about the key issues of SEO and help you develop strategies, understand current best practice and tackle head on your particular business concerns.
B-TO-B SUMMIT: Brand Versus Demand
Date & Venue: 23 February 2010, Manchester Town Hall
In these difficult times, should businesses disinvest in their brands in favour of generating short-term demand? Brought to you by GyroHSR, this unique networking experience promises to be one of the marketing events of 2010, with guest speakers from companies including Fujitsu, Google and B2B Marketing.
EXHIBITION: Technology For Marketing & Advertising
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Date & Venue: 23-24 February 2010, Earls Court 2, London
Are you looking to make money with social media, boost response rates from a reduced budget, deliver better email results or integrate new channels such as mobile? Then make sure you attend Technology For Marketing & Advertising 2010.
TRAINING WORKSHOP: Effective Online Lead Generation
Date & Venue: 25 February 2010, London
This full-day training workshops will teach you the crucial factors in defining, generating and following online leads through interactive sessions. Technology, online products and integration with offline campaigns will be just a few of the topics covered to help you deliver better results for your company.
March 2010
SEMINAR: Social networking: Effective marketing through online business communities
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Date & Venue: 3 March 2010, London, W1
Online communities offer excellent relationship-building opportunities, however successfully building one entails more than just having a presence on social media sites. Learn from some of the leading social media practitioners on how to make online communities succeed for your business.
WORKSHOP: Measurability & ROI: Reporting and Building on the Effectiveness of Marketing
Date & Venue: 17 March 2010, London
How you measure the effectiveness of marketing has never been such a contentious issue. Companies must scrutinise all spend and although most FDs believe in the power of marketing, your budget is at risk of being cut. These critical issues, and how you can be a fully accountable part of the revenue generating will be address in this workshop
SEMINAR: Social CRM: Transforming customer insight for more effective digital marketing
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Date & Venue: 31 March 2010, London, W1
As a technology, CRM has been much maligned, but as a philosophy it is more pertinent than ever for B2B companies. Attend this half-day seminar and learn how to drive more profitable engagement with your customers, respond quicker to customers' requirements by monitoring real-time marketplace feedback and overcome the basic challenges of setting up a social CRM programme by listening to the latest ground-breaking case studies from Sage and Oracle
April 2010
WORKSHOP: Effective email marketing
Date & Venue: 14 April 2010, London, W1Nearly 90 per cent of B2B marketers use email for targeting customers and prospecting but with declining open rates, bulging inboxes and spam issues, how can you ensure that your company is benefiting from a well-executed email strategy? Attend this training workshop with Steve Kemish, director of Cyance to learn how.
SEMINAR: Twitter & blogs: How to integrate within the digital marketing strategy
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Date & Venue: 28 April 2010, London
Considering how easy it is to tweet and blog it's not hard to see why so many marketers are keen to jump on the bandwagon. But blogging is a social interaction, and therefore comes with its own form of rules of engagement, get it wrong, and it could do more harm than good to your company and your brand image. Learn how to integrate blogging into your marketing strategy.
May 2010
WORKSHOP: Social Media: Which platforms to use and how to maximise their effectiveness
Date & Venue: 12 May 2010, London, W1
BIG Conferencce
Date & Venue: 19-21 May 2010, Chepstow
The theme for this year'sconference for B2B researchers and marketers is 'Back to Black? Prospects for B2B research' and will feature keynote speakers global futurologist Rohit Talwar and director of research at the COI Fiona Woods.
SEMINAR: Content Marketing and Thought Leadership Management
Date & Venue: 26 May 2010, London, W1
June 2010
WORKSHOP: Web Analytics: when, how and why to track web traffic and maximising lead conversion
Date & Venue: 12 June 2010, London, W1
SEMINAR: Online PR
Date & Venue: 30 June 2010, London, W1