Event testimonials
Email marketing excellence seminar, 2010
"Coming from a consumer based background it was interesting to see this from a B2B perspective. Permission, relevance, and content are the same pillars to build a campaign on."
Andy Mitchell, Customer Marketing Manager, Heineken UK
B2B Marketing Awards 2009
"In a very short time the B2B Marketing Awards have become the most sought-after accolades in the industry. We put a lot of store by them because we know that they are judged by campaign results, that clients value them as a result, and that for our staff they represent recognition of their professionalism. Our B2BM awards give us real credibility with clients and enormous confidence - and the party's not bad either."
Evan Ivey, planning director, Gravity
"2009 was truly an Annus Mirabilis at the UK B2B Awards for IAS. We've long cherished becoming Agency of the Year and the other category we covet is Best Integrated Campaign. Our flabber was truly gast when we won both, particularly as the opposition was so strong.
Since our night of pure joy, the new business pitches have come flying in. We love the B2B Awards and we'll support them until the day we die, which will hopefully be never.'
Rob Morrice, managing director, IAS B2B
"We picked up the 2009 Best Campaign Award for a Microsoft viral video. It looks great on our reception desk alongside our Agency of the Year award from a couple of years back. We've also incorporated it in our email signature, which sends a really strong message to the industry and clients/prospects in the technology marketing world.
But it isn't just about impressing our peers; this award is particularly pleasing as it demonstrates that video virals are making strong headway in the B2B marketing arena and not just limited to consumer campaigns as has been the case. And it helps prove to our client that they were right to put their faith in us."
James Trezona, managing director, Mason Zimbler
B2B Marketing Conference 2009
"The most interesting and informative conference I have ever attended. Great insight and information and surprisingly open comments. It has certainly given me food for thought for next year's plans."
Jane Shepard, marketing & new revenues manager, Comet Business Services
"Yet again B2B Marketing pulled out all the stops. The overall day from experienced competent speakers from Will Schnabel to Merlin Stone evidenced that B2B has to embrace the big shift towards pull marketing and accept that brand credibility is transferred to the world of ‘blogs' and ‘twitter'. To cap the day the debate on whether ‘DM is dead' was amusing as it was interesting."
Lynette Havenga Stokes, head of marketing MIDM
"The event kept up an energetic pace with plenty of interesting titbits of information and lively debate, with some useful insight on social media ‘influencers'. The venue and food were top notch too."
Alexia Pinchbeck, web content manager, Healthcare & Science, Thomson Reuters
"I found that the content was relevant, useful and insightful and I particularly enjoyed the sessions on Social CRM and Influencer Marketing. Overall I thoroughly enjoyed the day and took a lot from it."
Julian Cooper, service development manager, Ordnance Survey
"I found the conference useful and informative, with some excellent speakers - Merlin Stone in particular was very engaging."
Bill Douglas, head of international customer communications, Orange Business Services
Search Marketing seminar
"I found the content of the seminar very informative, with a great mix of speakers from both sides: client and agency. The event was very well planned and organised and Joel Harrison did a stellar job at chairing the different sessions. I was very impressed with the quality of the presentations, they were very comprehensive and well-delivered."
Karine Del Moro, director of marketing, Satmetrix
Social Media Revolution
"Attracting a full house, the sessions were clearly defined, covering the concepts and basics - pitched just about right for me - to in-depth reviews of how businesses had made social media work for them.
"The conference was a productive way to break down a few technology barriers whilst networking with some of the leading lights."
Andy Taylor, head of marketing and product, InfoUK