B2B Marketing Seminars
In-depth analysis of a key topic in B2B marketing, supported by keynote speakers and case studies and including a networking element. Approximately 50 people.
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March 2010
Social CRM: Transforming customer insight for more effective digital marketing
Date & Venue: 31 March 2010, The Century Club, London W1
As a technology, CRM has been much maligned, but as a philosophy it is more pertinent than ever for B2B companies. Social CRM attempts to drag CRM into the 21st century, using the enormous potential of social media and social networking, but can it transcend the hype? Read more
April 2010
Twitter & blogs: How to integrate within the digital marketing strategy
Date & Venue: 28 April 2010, The Century Club, London, W1
Considering how easy it is to tweet and blog it's not hard to see why so many marketers are keen to jump on the bandwagon. But blogging is a social interaction, and therefore comes with its own form of rules of engagement, get it wrong, and it could do more harm than good to your company and your brand image. Learn how integrate blogging into your marketing strategy. Read more
May 2010
Effective content marketing: Generate qualified leads by becoming a trusted thought leader
Date & Venue: 26 May 2010, The Century Club, London W1
Content marketing is turning your insight and advice into campaigns that change people's minds and incite action. It's all about playing to your strengths and adding value to the sales conversation from the start.
This seminar will highlight the best practice ways of planning and managing your content marketing in order to get the most out of it. Read more
June
Online PR
Date & Venue: 30 June 2010, The Century Club, London, W1
The digital revolution is transforming the role of PR in B2B marketing - long labeled by cynics as the 'fluffy' and immeasurable part of the marketing mix. But Online PR techniques are fast becoming a critical technique.
At this seminar, our speakers will look at how online PR has dramatically changed the way in which PR is strategically placed within the marketing mix and how to leverage the most from your business's PR budget. Read more