Training Workshops
Addressing a specific business issue worked through in small interactive groups co-ordinated by an expert trainer. Approximately 10-15 people.
March 2010
Measurability & ROI: Reporting and building on the effectiveness of marketing
Date: 17 March 2010
Venue: Etc Venues, Hatton Garden London, EC1
How you measure the effectiveness of marketing has never been such a contentious issue. Companies must scrutinise all spend and although most FDs believe in the power of marketing, your budget is at risk of being cut. These critical issues, and how you can be a fully accountable part of the revenue generating will be address in this workshop.
You will learn how to:
- Discuss the latest industry thinking, behind accurately measuring marketing's overall effectiveness to the business - both implicitly and explicitly
- Develop the platform with senior management/directors and finance departments to putting a true figure on the value of all marketing.
- Analyse and adapt the latest standards and best practices on techniques to measure and report on ROI, across PR, SEO, DM & Adwords
- Draw from award winning "marketing measurement" case studies and concepts.
April 2010
Effective email marketing
Date:14 April 2010
Venue:Etc Venues, Hatton Garden London, EC1
Nearly 90 per cent of B2B marketers use email for targeting customers and prospecting but with declining open rates, bulging inboxes and spam issues, how can you ensure that your company is benefiting from a well-executed email strategy?
Hosted by our trainer Steve Kemish, director of Cyance this one day workshop will help you to:
- Create and implement an effective email marketing strategy for your business so that you can make best use of this business critical channel
- Learn the latest developments in data privacy laws so you can ensure that your company is compliant
- Manage your email data more effectively through better data management, and segmentation and targeting
May 2010
Social media: Create the best social media strategy for your business
Date & Time: 12 May 2010, 9am to 5:30pm
Venue:Etc Venues, Hatton Garden London, EC1
Early Bird Price: £395+VAT per person (save £100, normal price: £495+VAT per person)Premium member price: £345+VAT
Social media is dramatically changing the business landscape and it's now critical that you understand its potential and how to incorporate its techniques into your digital marketing strategy. By attending this workshop hosted by our trainer Steve Kemish, director of Cyance you'll gain an in-depth understanding of which platform is best for your business, how to develop closer relationships with your audience and drive relevant traffic to your website.
June 2010
Web Analytics: when, how and why to track web traffic and maximising lead conversion
Date & Time: 16 June 2010, 9am to 5:30pm
Venue:Etc Venues, Hatton Garden London, EC1
Early bird price: £395+VAT per person (normal price: £495+VAT per person)
Premium member price: £345+VAT
This workshop will teach you how to estimate how website traffic changed after the launch of a new advertising campaign and use web data on the number of visitors, page views etc to gauge the popularity of your sites and help with market research. Read more