Effective Email Marketing
Come away with new solutions to your email challenges. Gain an indepth understanding on the latest techniques to improve deliverability, open and click through rates and improve ROI.
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Date & Time: 14 April 2010, 9am to 5:30pm Click here to book your place now or call 020 7438 1379 |
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Why should you attend this workshop?
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Email marketing is one of the most cost effective ways to communicate with your audience: 87% of B2B marketers use it for targeting customers and prospecting*. But the rules of engagement are changing. Gone are the days of ‘batch and blast' and with declining open rates, bulging inboxes and spam issues, how can you ensure that your company is benefiting from a well-executed email strategy? * B2B Marketing Insight Report 2009
Hosted by our trainer Steve Kemish, director of Cyance this workshop will address the following topics:
- How to establish SMART objectives for your email strategy
- Profile and get the most from your data through segmentation and targeting
- Gain a deeper understanding of data protection laws around email data
- Improve your deliverability, open and click-through rates and much more
By attending this workshop you'll get an in-depth understanding on how to:
- Create and implement an effective email marketing strategy for your business so that you can make best use of this business critical channel
- Learn the latest developments in data privacy laws so you can ensure that your company is compliant
- Manage your email data more effectively through better data management and segmentation and targeting
- Implement effective design and layout so you can ensure that your emails have maximum impact and improve ROI
- Tackle your own email challenges and come away with new solutions
The day's format as a small-group workshop is designed to enable in-depth learning with the course trainer, along with a host of specialist speakers. Places are limited to 15, so don't miss out, book your place today.
Workshop programme:
9.00 - Registration and refreshments
9.30 - Setting realistic objectives and targets for your email strategy
Steve Kemish, director, Cyance
10.00 - Interactive session with the attendees: review options for email communications preferences
11.00 - Break
11.20 - Building a testing programme
12.00 - Profiling and getting the most from your list through segmentation and targeting
Ed Weatherall, managing director, London, Concep
13.00 - Lunch
13.45 - Improving deliverability
14.10 - Data Protection: Review of the latest privacy laws, guidelines and codes
14.30 - Improving campaign results
Denise Cox, newsletter specialist, Newsweaver
15.30 - Break
15.45 - Analyse the ROI of your campaigns
16:15- Future trends of email marketing
16.45 - Summary and conclude the day
Steve Kemish, director, Cyance
About the Trainer:
Steve Kemish, director, Cyance
With over 11 years of experience in all aspects of digital marketing, Steve Kemish has worked client-side in both B2B and B2C and offers considerable expertise as a web marketing specialist.
Originally from a HCI (Human-Computer Interaction) background, Steve has gained an extensive working knowledge of all principles of online customer interaction and communication. He has worked with many clients to help them realise the potential of digital marketing and has managed e-commerce strategy, development and deployment across many markets with impressive results.
A regular industry speaker, writer and trainer, Steve has worked with the IDM since 2004 on various courses and events. He has spent the last eleven years online, giving him a strong understanding of the technology and how it can be best used to deliver real benefits for a business. He has worked with a host of brands on digital marketing strategy, including: Oracle, Cisco, ITV, nPower, IOD, Help the Aged and Incisive Media. He has recently been appointed chair of the IDM Digital Council.
About the speakers:
Denise Cox, email newsletter specialist, Newsweaver
Denise Cox is Newsweaver's Email Newsletter Specialist and has extensive knowledge in email marketing - from best practice, marketing know-how to writing content that works. Named a Net Visionary in 2002, Denise has been involved in email marketing since 1996 and provides practical consultancy to Newsweaver's clients, enabling them to maximise their investment in email.
Denise has her own email marketing blog email matters! and also publishes The Business of Email - one of Europe's leading email newsletters specialising in email marketing. She is a regular speaker at conferences and seminars, as well as a contributor to publications on the subject of email marketing.
Ed Weatherall, managing director, London, Concep
Ed Weatherall is one of the founders of Concep and is the Managing Director of the London office.
Over the last six years Ed has consulted with global organisations on the successful implementation of effective digital marketing strategies, working with the likes of Capgemini, BearingPoint, The Institution of Civil Engineers, PKF and Cushman & Wakefield.
Ed has built Concep to over 30 employees who currently work with more than 120 clients on their email marketing strategy through offices in London, New York and Sydney.
Ed is also a founding member of the IAB email marketing council. He has had articles published in the B2B press and is an active speaker for the IDM and PSMG.
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Date & Time: 14 April 2010, 9am to 5:30pm Click here to book your place now or call 020 7438 1379 |
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