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29-01-2010
CAMPAIGN OF THE MONTH: Citrix Online ventures offline to reach its target marketCustomer testimonials form the basis of Citrix Online’s new TV campaign for its GoToMeeting product. Maxine-Laurie Marshall reports 
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29-01-2010
ANALYSIS: Marketers embrace tech for 2010Marketing technology is fast becoming every marketer's best friend, with prospects for its future looking rosy, finds Anna Goldie. But how can businesses make the most of it?
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29-01-2010
ANALYSIS: Social media and market researchThe growth of social media has provided B2B marketers with a range of new tools and platforms for market research, according to research from Forrester. Lucy Fisher reports -
29-01-2010
PROFILE: Juniper Network's Claire MaclandClaire Macland, senior EMEA marketing director at Juniper Networks, took on a major rebrand in just six months during this latest recession – and the brand emerged stronger. Lucy Fisher reports -
29-01-2010
DATA: Once a failure, always a failure?Max Firth, client director for PH Group, explains why tailoring your approach to pre-screened data can lead to optimal success
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29-01-2010
DIGITAL MARKETING: Generation accelerationAs more and more B2B marketers grapple with online lead generation, Alex Blyth uncovers the best techniques to get that campaign started -
29-01-2010
OPINION: Out with the oldScot McKee, MD at Birddog gets down with digital and causes a ruckus as he says traditional B2B communications are dead
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29-01-2010
ANALYSIS: The name gameEmerging technologies and communication channels have led to a sometimes confusing raft of new marketing roles and titles. Lucy Reiter reports -
29-01-2010
BOOK REVIEW: 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature'Reviewed by Paul Godwin, planning director, Positive Thinking
Published by John Wiley & Sons -
29-01-2010
MARKETING AUTOMATION: Automatic for the peopleMarketing automation is a term increasingly bandied about by marketing technology vendors; but is it something that more B2B practitioners should be taking notice of? Claire Weekes reports -
29-01-2010
BEST PRACTICE: Thought leadership marketing: Where do you stand?Jim Pennypacker, president and CEO at Dance Communications, presents a simple model for understanding how to improve your thought leadership marketing capability -
29-01-2010
SOCIAL MEDIA: Social web and the silent majorityPaul Hatcher, web development director at Base One, wonders if B2B marketers get too caught up in the glamour of social media and forget their audiences
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29-01-2010
BEST PRACTICE: How to ... score your leadsStuart Wheldon, client services director, Eloqua on the critical questions B2B marketers need to ask before embarking on a lead scoring programme
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29-01-2010
BEST PRACTICE: How to ... plan your social media marketingA little planning goes a long way if you want to make the most of the social media landscape, says Gifford Morley-Fletcher, director of strategy and inbound marketing at Base One
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29-01-2010
DIGITAL MASTERCLASS: Using your website as a customer intelligence toolBeing sensitive to customer behaviour and needs is just as important online as it is in the physical world, says Darren Guarnaccia, VP of product marketing, Sitecore
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29-01-2010
DIGITAL MARKETING: Will 2010 be the tipping point for mobile marketing?Question: With Google unveiling its Nexus One and Nokia and Samsun also preparing handsets to rival Apple's iPhone, will 2010 be a tipping point for B2B marketers' use of the mobile channel? -
29-01-2010
Q&A: Cedric Chambaz, marketing manager search and SMB MicrosoftCedric Chambaz, marketing manager search and SMB at Microsoft Advertising  - and a speaker at our Online Business Communities seminar on March 3rd <br/>on his admiration for Intel and his hatred of Marmite -
29-01-2010
BRAND MAKEOVER: TECNot-for-profit organisation, The Energy Consortium, wanted a rebrand which would reflect its new, wider offering
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29-01-2010
DM FILE: London Luton Airport suits up for business -
22-01-2010
OPINION: Marketing consulting services across bordersIt's easier to hand out medicine than to take it and consulting firms are no exceptions to the rule says Source Information Services' Fiona Czerniawska. -
21-01-2010
REVIEW: 'The lost logo' by Stephen Brown
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