Overview
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B2B Marketing Insight Report 2008, 2nd Edition
Complied by: Joel Harrison, Editor, B2B Marketing, Danny Turnball & Kathryn Courtenay-Evans
B2B Marketing have created the definitive picture of the rapidly emerging B2B marketing sector, during the heart of the credit crunch.
With this report, you'll gain a real insight into this complex sector, which will help you to develop your marketing strategies accordingly and maximise your revenues through benchmarking and understanding current trends.
Key areas covered:
- State of the market
- Marketing channels
- Measurability
- Education, training and knowledge management
- Environment and corporate responsibility
- Brand
Product Information
Publication Date: June 2008, NOW Available
Price: £195 (plus p&p for overseas orders)
Format: A4, 72 pgs
How To Order
Contact: Dominic Rooke-Allden
t: 020 7438 1379.
e: dominic.rookeallden@b2bm.biz
