The Knowledge Bank is an essential, dedicated resource for B2B marketers, focusing on key areas of interest, and designed to provide highly focused content to help marketers to better meet their objectives. Each Knowledge Bank area contains a wealth of highly accessible, practical content; plus case studies demonstrating best practice and strategies for success; recent related features; news; links to other resources, and much more.
Enter a Knowledge Bank that suits you
Branding
Strategies and case studies for development, management and exploitation of an effective business-to-business brand
Social Media
How to leverage the enormous potential of online communities, digital PR, blogs, forums etc.
Data
How to gather, maintain, use and analyse data on business decision makers for effective B2B marketing strategies
Advice, guidance, case studies and much, much more on how to use the number one B2B communications channel effectively
Marketing Automation
Guidance on enhancing effectiveness and increasing ROI through automation of standard marketing tasks and processes
Search
Information on how to best to promote, optimise and measure the effectiveness of your website
CRM
How to leverage the evolving power of CRM technology and techniques for effective customer insight and marketing
International Marketing
Guidance on how to target, implement and maximise international marketing opportunities
Demand Generation
Insight and guidance on creating and driving awareness and demand for your brand's products and services.
ROI
Maximising your return on investment is vital to any marketing campaign. Read case studies, best practice and insight in how to get the most from your campaign spend.
More Insight and Analysis
Looking for more B2B marketing insight and analysis?
Find additional advice, case studies, insight and much more here.
CASE STUDY: RS Components creates a user-centric shopping experience
Scott Fawcett, head of eCommerce at Electrocomponents Plc, shares how an innovative web redesign led to an increase in online traffic and improved sales.
Recent Case Studies
Search Case Study: Virgin Atlantic
Virgin Atlantic achieved more then 40:1 ROI from tag management and deduplication
Demand Gen Case Study: IBM
IBM partnered with Slipstream to launch its 'Learn-Scope-Select' lead nurturing initiative, achieving an ROI of over 4500 per cent across the campaign's duration.
Recent How Tos
HOW TO: Achieve to global social media success
The leading contenders may be Facebook, LinkedIn and Twitter but have you ever heard or Orkut, Vkontakte or Hi5? It's likely that your international customers have.
HOW TO: Develop a sustainable leads pipeline
Whether in boom or bust, the greatest challenge for any B2B marketer is in creating and maintaining a strong and well-nurtured lead pipeline.
Member Login
OUR PARTNERS
Data: Infogroup/UK
Infogroup/UK has the newest and most accurate B2B database of over 2.2 million business leads –all verified and available online
Branding and Social Media: Base One
Base One is an integrated agency that conceives, shapes and nurtures B2B brands in a digital age
Email: Concep
Concep is the digital solutions partner for client communications, helping brands build and nurture valuable relationships
Search: Google
Google provides a host of digital marketing services and tools to help brands make the most of the web.
CRM: Sage
Sage's local ecosystem of partners, developers and consultants help it deliver effective CRM solutions for UK businesses
The field of marketing automation
and demand generation technology is an asset
for those marketers looking to generate greater ROI.
International: Gravity
Gravity is an award-winning
global marketing agency specialising in B2B, focused on developing and delivering multi-local marketing initiatives
Demand Gen: Slipstream
Slipstream partners with leading brands, providing
marketing consulting, outsourcing and services to design and implement go-to-market strategies.
ROI: McDonald Butler
McDonald Butler is a measured marketing and strategic lead generation agency that closes the loop between marketing and sales to deliver ROI at every stage of the buying cycle
BECOME A KNOWLEDGE BANK SPONSOR
- Are you an innovative brand, considered a thought-leader?
- Can your business offer professional guidance?
If yes then please contact: James Farmer on
+ 44 (0) 20 7438 1375 or james.farmer@b2bm.biz
