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Customer relationship management has become a critical weapon in the marketer's armoury as they strive to manage multiple relations, with multiple decision makers, using multiple touchpoints. This Knowledge Bank focuses on how to best to leverage CRM techniques for effective marketing.
Media
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CRM implementation: Fail to prepare? Prepare to fail
Sage CRM pre sales manager, David Beard offers his top tips on planning for CRM implementation
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B2B Marketing's social CRM event
Video interviews with David Beard of Sage, Tom Chapman of Headstream and delegates from B2B Marketing's social CRM event.
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The importance of CRM in the current economic climate
Chris Hawley, senior commercial manager for Sage UK, discusses the importance of CRM and why software integration has become increasingly popular in the current economic climate.
Case studies
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CASE STUDY: 'Steljes CommsCentre' by Steljes
Steljes needed to refresh its marketing strategy. Its ambitious wish-list included allowing marketing material to be personalised, reducing the burden on the in-house marketing team and using the new solution as a driver for reseller recruitment, retention and loyalty.
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CASE STUDY: 'Nectar Business Silver Service' by The Crocodile for Nectar Business
Nectar Business discovered that its high-value but time-poor collectors were not spending their points so it developed its Silver Service campaign to keep valuable collectors engaged by encouraging point redemption
Best practice
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HOW TO: Align marketing strategies to customer engagement
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BEST PRACTICE: Gaining the eco-edge
Avoid greenwashing by building a sustainable competitive advantage, says Eliza Clark, principal at environmental and sustainability consultancy, Paydirt
Features
- 01-06-2010
ANALYSIS: A matter of semantics
- 01-06-2010
ANALYSIS: Volcanic ash cloud – Plane inconvenient
News
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OUR PARTNERS
Sage's local ecosystem of partners, developers and consultants help it deliver effective CRM solutions for 800,000 UK businesses and maintain an unrelenting focus on its customers
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ASK AN EXPERT
Latest question: Why don't CRM companies get involved in the hygiene of data?
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FREE WHITEPAPER:
CRM: On demand or on premise?
Five things to consider before making your decision
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FREE WHITEPAPER:
How to get the full value from your data -
FREE WEBCAST:
FAIL TO PREPARE...PREPARE TO FAIL
New software won't magically fix business issues, you must understand your business and what you are trying to achieve.
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