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A successful, multi-lingual, international B2B marketing campaign demands good research, planning and execution to prevent messages being lost in translation. This Knowledge Bank focuses on the best practice techniques needed to make or break a multi-national campaign.
Case studies
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'Take Control' for TNT by 438 Marketing
Imagine you're one of the four biggest global couriers in the world, with 75,000 employees operating in over 220 countries moving 4.4 million parcels, documents and pieces of freight a week. Implementing a new, improved service is a tough job. Learn how 438 Marketing handled the brief for TNT
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'Choosing to turn left' for Colt by EMC
Colt's ‘Choosing to Turn Left' campaign promoted the launch of a new website and range of products - Business Bundles - to SMEs across Europe using a mix of digital media. Its campaign, orchestrated by EMC bought in over 25,000 enquiries
Best practice
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HOW TO: Avoid Translation Gaffes - A Few Simple Do's And Don'ts
Learn the do's and don'ts of good translation and read some of the worst translation examples with this How To from Today Translations
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BEST PRACTICE: Gaining the eco-edge
Avoid greenwashing by building a sustainable competitive advantage, says Eliza Clark, principal at environmental and sustainability consultancy, Paydirt
Features
- 31-08-2010
ANALYSIS: Go East - Marketing to India
- 13-07-2010
ANALYSIS: Will the real BP please stand up?
News
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Just because you've gone global doesn't mean you've got a global strategy