Case Studies

• CASE STUDY: 'Own the Podium' by Steak for British Gas Businesses

  The business energy market has become increasingly crowded, especially online so BGB set about maintaining its leading position in the face of increasing customer choice and competition online.

• CASE STUDY: Stora Enso teams up with SynGro to drive customer satisfaction

  Stora Enso adopts Enterprise Feedback Management solution to improve customer satisfaction and drive business growth

• CASE STUDY: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns

  Satellite imagery provider DigitalGlobe relied on Neolane's Cross-Channel Marketing Automation Software to achieve greater brand consistency and decrease customer alert cycles

• CASE STUDY: D&B take the risk out of driving event attendance

  Using Eloqua's marketing automation platform D&B were able to turn around a successful event in minimal time.

• CASE STUDY: 'SME Business Campaign' wins best lead generation campaign for Plantronics

  Plantronics promoted itself and its products to an SME audience securing more leads than targeted

• CASE STUDY: 'UK occupier campaign' wins best lead nurturing initiative for Cushman & Wakefield

  Cushman & Wakefield used a two stage campaign to strengthen customer relationships and forge new ones

• CASE STUDY: John Watton of Shipserv wins marketer of the year

  John Watton used marketing automation and social media to raise awareness of the Shipserv brand and boost the number of sales-ready leads by 400 per cent

• CASE STUDY: Endeca uses Eloqua to drive global expansion

  Data analytics software vendor Endeca has been working with Eloqua to automate and manage its demand generation activity globally.

• CASE STUDY: Siemens PLM balances global brand with local flavour with Eloqua

  Siemans PLM Software needed to combine its isolated marketing activity to drive a universal brand message and promote consistency.

• CASE STUDY: Logica builds bridges with utilities for Smart Metering launch

  IT and business services company Logica worked with Birddog to build a programme to promote it to energy suppliers over the rapidly emerging issue of Smart Metering.

• CASE STUDY: Gyro International's lead generation website for McAfee

  With a limited budget, Gyro International created a global, multi-language digital campaign, developing effective trackable results and good sales leads

• CASE STUDY: The Hager Group utilise Neolane

  In with the old and out with the new was the case for the electronics manufacturer that utilised Neolane's enterprise marketing platforms to update its marketing approach

• CASE STUDY: Edeus shares direct marketing expertise

  Edeus revamped its marketing technology to great effect. Read how