Features

  • MARKETING AUTOMATION: Automatic for the people

    Marketing automation is a term increasingly bandied about by marketing technology vendors; but is it something that more B2B practitioners should be taking notice of? Claire Weekes reports

  • DIGITAL MARKETING: Webcasting for lead generation

    Webinars or webcasts are increasingly being used for lead generation, to raise the profile of a business and to help brands engage directly with their target audience. Brett Mathews reports

  • DIGITAL MARKETING: Turning on to marketing technology

    Steve Hemsley looks at why technology is becoming increasingly important to B2B marketers and how it is changing the way they operate

  • TECHNOLOGY: Picking the perfect platform

    With the range of marketing technology now on offer to all B2B enterprises, choosing the right platform for your business can be daunting. Dave Howell surveys the current marketing technology sectors and reports on how to ensure you buy the right technology for your business

  • TECHNOLOGY: Demand generation – new hope or old hype?

    Demand generation has been widely touted as the future of B2B marketing, but what is it, how does it work and – more importantly – is it as important as it's cracked up to be? By Joel Harrison

  • TECHNOLOGY: Custom-built applications

    Off-the-shelf marketing tools have been available for some years, but one size rarely fits all. Increasingly B2B marketers are turning to custom-built applications to deliver their specific requirements. Could your company benefit from bespoke technology? Dave Howell investigates

  • TECHNOLOGY: Made-to-measure technology

    Technology is increasingly transforming marketing, with new applications creating opportunities for highly trackable and responsive initiatives. But just as the systems themselves are evolving, so are the companies that are developing and supplying them, with a new breed of vendors offering highly flexible solutions. Dave Howell reports

  • DIGITAL MARKETING: Is Web TV the future of IT buying?

    Online video and web TV is having a strong impact on purchasing decisions for ICT buyers, says Stuart Maister, who encourages marketers to get ahead and exploit this emerging channel

  • DIGITAL MARKETING: Internet TV

    Television on the Internet is fast-becoming a familiar sight. So what kind of programmes can we expect to see streamed over the web, who is watching them and how are B2B marketers able to take advantage of this developing medium? Lucy Reiter reports

  • TECHNOLOGY: Acronym overload?

    Dave Howell went looking for a concise definition of Marketing Resource Management (MRM) and uncovered a technology obscured by proliferating acronyms. With multiple vendors offering an array of platforms, choosing the right one for your business is easier said than done

  • TECHNOLOGY: Automated customer management

    Can automation really signal the way ahead for customer management ? Alex Blyth investigates

  • DIGITAL MARKETING: Podcasting – B2Bs in a Pod

    Podcasting is the new buzz word on everyone's lips. But how does this technology work and what potential does it really have as an innovative tool for B2B marketing? Mark Tobin investigates

  • DIGITAL MARKETING: Web analytics - keeping tabs

    Web analytics software is – in theory – the holy grail of marketing, offering the ability to generate unprecedented levels of insight into website visitors. But does it live up to the hype? Ian Sclater investigates

  • TECHNOLOGY: Exploiting modern marketing

    Technology has revolutionised how SMEs can target and market to their customers. Alex Blyth examines how to exploit every facet of modern marketing from online surveys to RSS to the latest in CRM technology

  • TECHNOLOGY: Revolutionary concept or reality check?

    From time to time new ideas threaten to turn marketing on its head. CRM was predicted to revolutionise marketing in the late 90s. MRM is being similarly hailed today. But is it revolutionary? What does it actually do? And most importantly, will it really make a big difference to marketers? Sara Goodwins looks at MRM up close