Case studies

    • CASE STUDY: 'Microsoft Partner Marketing' for Microsoft Dynamics by McDonald Butler

      McDonald Butler's task was to generate 300 marketing qualified opportunities for Microsoft's Dynamic partner programme. McDonald Butler used strategic marketing, demand generation and targeted executive events and telemarketing to exceed targets

    • CASE STUDY: 'Community Connect 4 Anywhere' by RM

      Community Connect 4 Anywhere is a flexible and secure networking infrastructure that can be tailored to meet the needs of individual environment. RM needed to target difficult to reach technical staff  and senior management team contacts within primary, secondary schools, using a limited budget. Learn how they did it 

    Best practice

    • HOW TO: Generate a Higher Sales Conversion

      There are many aspects of delivering a successful marketing campaign. At The Distillery's approach is made up of three stages: Targetting, engaging and converting. Learn how aach of these facets can play a key role in generating higher sales conversion from a marketing campaign.

    • HOW TO: Choose the right B2B agency

      Using examples from both agency and client sides, Julie Constable, head of agency selector at the MCCA, outlines the simple steps businesses need to take when choosing a B2B agency

    Features

    News