Best Practice

• HOW TO: Prospect for the right customers using LinkedIn

  LinkedIn is having an affect on sales lead generation. Learn how to sales and marketing are using it to add new opportunities to prospect lists, plan how to approach prospects, and avoid the dreaded cold call.

• BEST PRACTICE: How testimonials work

  Customer success stories can play a vital role in driving new and repeat business, explains John Willoughby, CEO of Center Marketing

• HOW TO: Use social media on your mobile

  Social interaction via a mobile platform is key to building brand awareness, says B2B Marketing's new columnist Jon Holloway, chief digital officer at Hurricane

• HOW TO: Use LinkedIn Groups

  Are you using the Group function of this professional networking site effectively? Gifford Morley-Fletcher, director of strategy and inbound marketing at Base One explains how

• HOW TO: Choose the right B2B agency

  Using examples from both agency and client sides, Julie Constable, head of agency selector at the MCCA, outlines the simple steps businesses need to take when choosing a B2B agency

• HOW TO: Use LinkedIn

  As the most comprehensive network of business people on-line LinkedIn can play a crucial role in a B2B marketing strategy, but it's not for everyone. Read how to use it here.

• HOW TO: Use Twitter

  This guide to Twitter is designed to give B2B marketers an insight into how to best use this key social media platform for business. Read about what key points to pay attention to and how to implement Facebook effectively.

• HOW TO: Use Facebook

  This guide is designed to give B2B marketers an insight into how to best use Facebook for their business, while keeping aware of the pitfalls as well as the benefits.

• DIGITAL MASTERCLASS: Social media as a customer service tool

  Is social media a valid customer service tool? Robin Daniels, senior director of product marketing at Salesforce.com, believes it is and offers five steps to address this

• DIGITAL MASTERCLASS: Manage your online reputation in real time

  Janet Parkinson, head of operations at BrandsEye, examines the importance of controlling your online reputation and explains the steps required to manage it

• HOW TO: Produce good social media content

  Social media has been described as the biggest cocktail party in the world. Everyone's invited but you are expected to behave. Base One's Gifford Morley-Fletcher gives us a lesson in social media etiquette.

• HOW TO: Monitor a brand's social media presence

  Monitoring the social media buzz about your brand is an essential part of understanding how it is perceived by your customers. There are many free and paid for services out there to help you.

• HOW TO: Plan a social media strategy

  Every audience will have a different social media landscape, and the key to planning your communications is to start by plotting it says Base One's Gifford Morley-Fletcher.

• DIGITAL MASTERCLASS: Going viral

  Viral – that bastion of disruptive marketing – is proving a worthwhile investment not just for mass-market B2C brands, but in the B2B market space too. Natalie Horne, planner at specialist viral division of Mason Zimbler, Rebel Virals, shares ten tips on how to do it right.

• DIGITAL MARKETING: Blogging

  Blogging can be a great marketing tool for your business – as long as you get it right. Brett Mathews reports on what makes a good blog and how marketers can make the most of this creative and unique channel

• BEST PRACTICE: Why brand managers should not be scared of social networking

  Chat Moderators director Rob Marcus gives advice on how can businesses can harness the real benefits that UGC has to offer while still protecting their brand

• DIGITAL MASTERCLASS: Mashups

  Tim Butcher, technical director of agency Itineris, demystifies one of those terms we all know but don't really understand - mashups

• HOW TO: Tell if social media marketing is for you

  If you want your company to have a strong, useful presence on the social web, you need to be able to answer ‘yes' to just three questions.

• DIGITAL MASTERCLASS: Making the most of Web 2.0

  Aleks Szymanski, MD of digital agency Itineris, looks at how businesses can get maximum return on investment using the next generation of web technology

• DIGITAL MARKETING: Eight principles of web 2.0

  Marc Osofsky, vice president of Optaros, presents eight principles to help companies understand what marketing in the age of Web 2.0 means to businesses