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Every organisation has a brand and a well-positioned and carefully communicated brand is potentially one of your best assets. This Knowledge Bank will help you understand how to develop, deliver and manage a winning brand proposition.
Case studies
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CASE STUDY: IAS B2B Marketing win best marketing communications agency
IAS overhauled its management team and invested heavily in training with positive results
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CASE STUDY: 'You're In Good Hands' by Gravity for Ecclesiastical
Ecclesiatical's You're In Good Hands' campaign needed a new push in its second year to move the message on and promote specific products and services. Gravity's brand campaign did both
Best practice
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BEST PRACTICE: Gaining the eco-edge
Avoid greenwashing by building a sustainable competitive advantage, says Eliza Clark, principal at environmental and sustainability consultancy, Paydirt
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HOW TO: Manage your brand
Managing your brand involves proving the value that you are bringing to the business. Richard Bush, MD of Base One explains the most effective way to do this
Features
- 13-07-2010
ANALYSIS: Will the real BP please stand up?
- 13-07-2010
CAMPAIGN OF THE MONTH: “A cracking campaign, Gromit”
News
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OUR PARTNERS
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ASK AN EXPERT
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SPECIAL OFFER:
ADVERTISING YOUR BRAND
Learn why its vital to retain an integrated mix of activity for effective marketing.
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SPECIAL REPORT:
BUYERSPHERE: WHERE HAVE ALL THE BUYERS GONE?
An indepth look into the new generation of digital users and what it means for B2B marketers.
