Case Studies

• CASE STUDY: IAS B2B Marketing win best marketing communications agency

  IAS overhauled its management team and invested heavily in training with positive results

• CASE STUDY: 'You're In Good Hands' by Gravity for Ecclesiastical

  Ecclesiatical's You're In Good Hands' campaign needed a new push in its second year to move the message on and promote specific products and services. Gravity's brand campaign did both

• CASE STUDY: 'Energy 360' by Base One for British Gas Business

  The launch of Energy360 was a bold and unexpected departure for British Gas Business - they were the first energy provider to also offer an energy management service. Base One's product launch campaign's exceeded all targets

• CASE STUDY: 'Waste' for BNP Paribas Real Estate by Concep

  Concep were tasked by BNP Paribas Real Estate with a challenge: find a new niche in this market to enable investors and developers to turn empty or under-performing real estate into profit. Learn how they launched the campaign

• CASE STUDY: 'Eye-chatching Protection' by SMP for 3M

  In a dull and competitive marketplace, the trend for eyewear is moving towards more sports-orientated styles. 3M's acquisition of Aearo Technologies presented the brand an opportunity to challenge market leaders. A lead-generating, awareness-driving strategy campaign lead to a 21 per cent increase in sales

• CASE STUDY: 'Beat the Wolf' by IAS B2B Marketing for Corus

  Colorcoat had predominantly been sold into the market via specifications for new build projects but the recession meant Colorcoat had to be positioned as the product of choice for building refurbishment. IAS B2B Marketing took on the challenge. 

• CASE STUDY: 'One Source' by CBC for FLSmidth

  FLSmidth's reputation as a market leader was strong within the cement industry but less well established within the minerals segment. FLSmidth management determined that aligning the brand across activities and throughout global markets would enable the company to significantly increase its brand impact and business success

• CASE STUDY: Virgin Media Business launch by Speed for Virgin Media Business

  Virgin Media Business wanted to position itself as a credible alternative to BT in the B2B telecoms market. Previously known as ntl:Telewest Business, it was vital to show that this was not just a rebrand, but a real shift in how the company operates. Speed helped them do it

• CASE STUDY: 'Outsourcery Branding' by Figtree for Outsourcery

  Genesis Communications had a poor reputation in the marketplace as a ‘fly-by-night' business mobile provider with many unhappy customers. The management buyout and subsequent acquisitions meant the new businesses needed to be brought together under a single brand reflecting the company vision to become number one in the UK for hosting and communications.

• CASE STUDY: 'My Genius' by Axongarside for Maginus

  Maginus needed to establish its own brand differential. With customers who tended to be positive and forward thinking early adopters Maginus adopted an avatar to connect with its new and existing client-base alike. Read how 'My Genius' resonanted with its customers

• CASE STUDY: 'Veolia Environmental Services' brand campaign by ISA B2B Marketing for Veolia Environmental Services

  Veolia was indistinguishable from its competitors' brands. The challenge was enormous. But, in light of the fact that every other waste management company seemed content to be the bin men, so was the opportunity. IAS B2B Marketing was tasked with the job

• CASE STUDY: 'Hand in hand with the environment' for Veolia Environmental Services by IAS B2B

  When you have a brand that stands for among other things 'the bin men', what do you do? Based on extensive research and opinion, IAS developed a campaign to re-engage Veolia Environmental Services' stakeholders and redefine the brand. Read how they did it.

• CASE STUDY: 'The greatest label show on earth' by Tarsus for Label Expo Europe

  2009 was projected to be a bad year for the printing and packaging industry which is why LabelExpo Euro pulled out all the stops to create its most dazzling campaign yet. Read how they did it.

• CASE STUDY: 'Open for business' by Rowan Marketing for Lloyds Banking Group

  Following well documented issues in the banking industry, LBG needed to demonstrate that they continued to be open for business through live events and CRM. Rowan Marketing helped them to it 

• CASE STUDY: 'Bacs late payment campaign' by Ware Anthony Rust for Bacs Payment Schemes

  Bacs wanted to strengthen its position as a champion and advocate for SMEs while driving usage of the Bacs payment system with PR campaign. Here's how it did it.

• CASE STUDY: 'Hitting the Checkout' by Wildfire for dotCommerce

  dotDigital tasked Wildfire with launching the new dotCommerce brand to the market and helping to drive early interest in the new dotCommerce platform

• CASE STUDY: 55 create new brand identity for Isotrak

  Vechicle tracking solutions provider Isotrak wanted to evolve its corporate identity - one that stands for the organisation in its own right and not the solutions it produces. Branding agency 55 set to work

• CASE STUDY: DBG rebrand

  The data company wanted to align its email division with its main brand in order to make a greater impact on its market. Hannah Graham, group head of marketing for DBG explains

• CASE STUDY: 'The point. And how to get it' for Simpson Carpenter by Quick-Thinking

  Quick-Thinking generated new business and raised brand awareness on a tight budget using a mix of techniques including DM, email and online marketing.

• CASE STUDY: 'Take control' for TNT by 438 Marketing

  438 Marketing implemented a unique B2B concept which stimulated the senses and work for all participating countries. The campaign ran off and online campaign with 360˚ integrated thinking for maximum budget amplification across all communication channels.

• CASE STUDY: 'Pass the Ball' for Cisco WebEx by DNX

  To help Cisco WebEx broaden the appeal of its online meeting software, DNX not only found them a new audience, it repositioned its product. Traditionally it had been regarded as a tool for formal meetings; DNX turned it into an everyday essential for sharing ideas. Read how they did it

• DM FILE: Pensions First Analytics' 'Found'

  Pensions First Analytics decided on a GPS-themed campaign to help its target audience to navigate through complex issues

• CASE STUDY: Microsoft recruits Chief Wine Officers for global reach

  When Microsoft wanted to extend its relationship with its global accounts in financial services, it turned to Riversix to create a pan-European campaign that combined market intelligence, relationship building and senior-level lead generation. And wine.

• CASE STUDY: Hiscox's 360 digital marketing audit brings results

  Hiscox teamed up with Stream:20 to stream line its digital marketing activity. Read how they did it here.

• CASE STUDY: Thales 2008/9 brand and services campaign

  Thales needed to convince customers that they made 'mission critical systems'. Read how they did it.

• CASE STUDY: Innovex rebrand as a thought leader

  Innovex took the radical step of sacrificing all press and outdoor advertising for a digital only strategy, where they could advertise less, debate more and engage target customers in peer-to-peer communication.

• CASE STUDY: Nabarro rebrand

  Branding consultancy Identica was appointed to design the new corporate identity as well as a range of communication tools for Nabarro.

• CASE STUDY: Ai launch new identity

  Base One was briefed to create a new brand with energy and personality for the data specialist, following its creation through merger of Absolute Data Solutions, Intuistic and B2E.

• CASE STUDY: Berwin Leighton Paisner's brand refresh

  Berwin Leighton Paisner called on Design UK to refresh its website to raise its profile as a leading global law firm and the first place to go to find a lawyer.

• CASE STUDY: Thomson Reuters - two become one

  Bringing Thomson and Reuters together was about merging two companies with distinct cultures in a short period of time

• CASE STUDY: Duke Street rebrand

  This six month rebrand needed to be fresh unlike the bland look of Duke Street's competitors yet still be approachable

• CASE STUDY: Affiniti reband to compete with BT

  Affiniti looks to create a new brand in order to stand out against competitor BT

• CASE STUDY: 'When it comes to the crunch' wins best integrated campaign for FMB

  The FMB recruited more members than predicted with their integrated campaign

• CASE STUDY: 'The Deceased Mail Funeral' wins best public relations campaign for Mortascreen

  Mortascreen's media stunt won them national TV coverage

• CASE STUDY: 'Best Green Foot Forward' runner up best public relations campaign for Interbuild

  Interbuild creates sustainable village and attracts coverage from key trade journals

• CASE STUDY: 'Behind the Green Façade' runner up best PR campaign 2009 for Taylor Wessing

  Taylor Wessing used environmental bloggers to help establish itself as a thought leader on the issue of sustainability

• CASE STUDY: 'The new reality' wins best live initiative and best product launch campaign for Thales

  Thales re-launched its simulation product and increased sales

• CASE STUDY: 'One & Zero' wins best use of creative for SAP Business Objects

  SAP Business Objects created an illustrated children's book to reach developers who were non responsive to overt marketing

• CASE STUDY: 'In good hands' wins best brand campaign 2009 for Ecclesiastical

  Ecclesiastical exceeded targets with its new brand and integrated campaign

• CASE STUDY: 'Train your business brain' runner up best brand campaign for Sage

  Sage generated £750,000 worth of coverage after persuading ITV1 to let it fund the Krypton Factor comeback

• CASE STUDY: Man bites dog wins best PR agency

  Man bites dog demonstrates good employee and client relationships to win Best PR Agency

• CASE STUDY: 'What would you change?' wins best internal campaign for Dulux

  Dulux engaged staff to take part in its internal campaign by sending DMs over the Christmas period

• CASE STUDY: Newsweaver repositions as email expert

  Newsweaver needed to position itself online as knowledge leaders and experts in the area of email newsletters.

• DM FILE: DNX As the crow flies

  DNX brings a hand delivered message to its clients, as the crow flies

• CASE STUDY: Duke Street's reband

  Private equity investment company Duke Street rebranded to emphasise its cool, calm image

• CASE STUDY: 'Wesleyan for lawyers' runner up for Best integrated campaign for Wesleyan

  With a shift in the market focus, Promodus needed to develop an approach to ensure that messages were being heard by Wesleyan for Lawyer's target audience.  

• CASE STUDY: 'Dangerous Liaisons' runner up for Best use of PR for Hay Group

  Man Bites Dog took the route of using research findings to hold the media's attention and position its client's credibility well in the market.

• CASE STUDY: 'Fire Safety' highly commended for Best use of PR for Rockwool

  IAS B2B Public Relations devised a publicity demonstration to put the burning issues of the quality of its client's products to rest.

• CASE STUDY: 'Mouse has a house' wins Best use of creative for Hewlett Packard

  McCann Erickson was able to develop an engaging creative for Hewlett Packard's product and integrate its digital functionality for mass appeal.  

• CASE STUDY: 'Innovex global repositioning' wins Best brand campaign for Innovex

  AGA developed a rebrand strategy by employing marketing techniques such as visual metaphors in its creative and DM.

• CASE STUDY: 'There for you' runner up for Best brand campaign for OW Bunker

  Cross Border Communications selected bold colours, symbolic images and catchy but meaningful words to create a new look for its client's new brand.

• CASE STUDY: 'Delivering uptime' runner up for Best brand campaign 2008 for Satair

  Cross Border Communications developed a distinctive brand for its client, with a look and feel that distinguished it from the rest and reflected its core service to its audience base.

• CASE STUDY: 'Confidex Sustain' runner up for Best product launch campaign for Corus

  Corus made best use of a variety of direct and indirect promotions to communicate key messages around its product to the right people.

• CASE STUDY: 'Swinton mystery tipper' wins Best lead generation campaign for Swinton Taxi Division

  Getting interest is a challenge when there are millions offering the same thing, but Red C addressed this by developing a concept that would be noticed and spread the message on its own.

• CASE STUDY: 'Professionals' wins Best channel marketing campaign for RSA Broker

  Intermarketing & Communications was able to create a targeted approach for RSA Broker's audience to ultimately see the company emerge as the service provider of choice.

• CASE STUDY: 'Name changes and rebrand' wins Best internal campaign for DPD

  DPD needed to ensure its geographically spread employees were aware of its rebrand by undertaking a variety of communication methods to convey this.

• CASE STUDY: 'Partners Programme' wins Best return on investment

  Wyatt International used incentives, direct marketing and telemarketing to deliver its campaign's concept and to guarantee a good response rate.

• REBRAND CASE STUDY: 2ergo

  Telecoms provider 2ergo was rebranded with the aim of creating a single, global identity

• CASE STUDY: Thomson Reuters join forces

  The merger of Thomson and Reuters in April required a new combined corporate identity

• CASE STUDY: Seeker Wireless rebrand

  Seeker Wireless wanted to make what is a very complicated technological offering more human go out and talk to commercial customers rather than just technologists. Read how they did it.

• REBRAND CASE STUDY: Plasmanet's rebrand

  Plasmanet's business had evolved in many ways during the 18 months since the last brand review, as well as growing its customer base and size thanks to new business wins. A rebrand was in order.

• Best B2B brand awareness campaign - Winner

  Lloyds TSB Corporate Markets for 'Launching the Lloyds TSB Corporate Markets brand'

• CASE STUDY: Nabarro's rebrand

  Nabarro wanted to emphasise its commitment to clarity to its legal clients via a rebrand and commissioned brand agency Identica to devise a striking new identity. Abigail Wegner reports

• CASE STUDY: Interoute research

  Interoute, voice and data network owner, worked with Bite using research to underpin the brand and launch propositions to a stonewall audience

• Case study: Azzurri rebrand

  Communications and technology reseller Azzurri worked with creative agency Start for unified branding during a period of rapid acquisition

• CASE STUDY: UKFast Sale RFC sponsorship

  Internet service provider UKFast has nurtured a strong sponsorship-based relationship with local rugby team Sale Sharks and high profile players Jason Robinson and Charlie Hodgson, with the aim of raising its profile amongst business customers

• CASE STUDY: Xerox ramps up its advertising

  Xerox teams up with big-name clients in an ongoing ad campaign, which bears testament to the old adage 'It's not what you know, it's who you know'

• CASE STUDY: 'SureStream 8Mb' by Easynet Connect

  When Easynet Connect first started discussing its 8Mb SureStream campaign and how it could create as much impact as possible, little did it know that it would develop into its most successful campaign to date, with a ROI of 14.9:1. Read how they achieved it.