Marketing data is fundamental for effective B2B communications. This Knowledge Bank contains a wealth of best practice advice and information on utilising data to make your marketing work harder.

Media

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  B2B Email list growth for business acquisition

  Richard Lloyd, general manager of infogroup UK, dismisses those who say email marketing cannot be used to target cold prospects and explains why email list growth should be a priority for you in 2010.
  

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Case studies

• CASE STUDY: 'Spend and Save' for Build Center by Snowball

  Snowball worked with Build center to increase sales among its customers by encouraging cross-selling of a wider range of products, delivering an ROI of 20:1. Read how they did it.

• CASE STUDY: 'Site to Site' runner up best use of data for NTL Telewest

  NTL: Telewest analysed data to give each existing customer a personalised quotation for its Ethernet services

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Best practice

• HOW TO: Choose the right B2B agency

  Using examples from both agency and client sides, Julie Constable, head of agency selector at the MCCA, outlines the simple steps businesses need to take when choosing a B2B agency

• HOW TO: Stop drowning in data

  Drowning in business data but can't really find the information that you need? Karim Iskandar, VP international, Infogroup OneSource Information Services shares some tips

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Features

• 13-07-2010

  One marketer's recession is another's profit

• 01-06-2010

  DATA: Is B2B data finally going digital?

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News

• 26-07-2010
  DATA NEWS: Data Strategy becomes latest tragedy for Centaur Media
• 14-07-2010
  APPOINTMENT NEWS: Richard Lloyd heads up data at Information Arts