Email is recognised as the number one communications channel for B2B marketing, but it must be used with care and attention to maximise its effectiveness. The Email Knowledge Bank contains a wealth of information on how to get the most out of this key marketing tool. 

Media

  • Engage the C-suite online

    How to engage the C-suite online

    Ed Weatherall, MD of Concep, challenges the mistaken belief that the C-suite doesn't use the web and presents findings on the best ways to engage with them.

  • Ten things to improve your email marketing

    Marc Munier offers practical tips on template design, subject lines and much more.

  • B2B Email list growth for business acquisition

    Richard Lloyd, general manager of infogroup UK, dismisses those who say email marketing cannot be used to target cold prospects and explains why email list growth should be a priority for you in 2010.

Case studies

  • 'Choosing to turn left' for Colt by EMC

    Colt's ‘Choosing to Turn Left' campaign promoted the launch of a new website and range of products - Business Bundles - to SMEs across Europe using a mix of digital media. Its campaign, orchestrated by EMC bought in over 25,000 enquiries

  • CASE STUDY: 'GLH Green Team' internal campaign by Wunderman

    How do you unite 12 different companies in one building and overcome inter-company politics to encourage staff to go green? With an idea that elevated rubbish into something creative and which caught the imagination of the staff...

Best practice

  • HOW TO: Use marketing emails to trigger viral conversation

    Email marketing can be used to enhance your social media activity and vice-versa. Luke Grffiths, VP professional services at E-Dialog International reveals what B2B marketers should be thinking about when putting an email campaign together

  • HOW TO: Choose the right B2B agency

    Using examples from both agency and client sides, Julie Constable, head of agency selector at the MCCA, outlines the simple steps businesses need to take when choosing a B2B agency

Features

News