Case Studies
CASE STUDY: Rackspace viral achieves global interest
Winner of ‘Best use of email' at the 2008 B2B Marketing Awards, Base One was able to deliver a viral campaign with a fun and interactive appeal, and generate interest beyond its targeted reach
CASE STUDY: Cushman & Wakefield ramp up registrations
Cushman & Wakefield needed to convince its customers of its value as a resource for free information so it contracted Concep to develop a microsite
CASE STUDY: Mcafee's goes multilingual to promote total protection product
With a limited budget, Gyro International created a global, multi-language digital campaign, developing effective trackable results and good sales leads
CASE STUDY: Motorola gets connected to senior level decision makers
A specialised email newsletter by Fleishman Hillard was created to speedily update the communication company's cable and telecommunications customers on key information and market insight to this rapidly changing industryHow to
How to target your email
Guidelines for an email marketing strategy to ensure that messages reach the right customers.
How to use email to profile your customers
Learn to email marketing as a cost-effective, accurate and non-intrusive way of conducting customer research
How to make sure your email is read
Steps on how to communicate effectively in emails so that your messages are read.
How to calculate the cost of an email campaign
Despite its reputation email is never free, in fact it could cost your company dearly.
How to tackle image blocking
Desktop email solutions such as Microsoft Outlook are increasingly restricting the ability of email messages to display images, including logos – so what's the best way around this obstacle?
How to create an effective email campaign
A step-by-step guide on what you should do to deliver a measurable campaign.
Features
EMAIL MARKETING: How often is too often for email?
Send your prospects something of value and make it clear that your emails are optional, advises Kara Trivunovic, senior director of strategic services at StrongMail
EMAIL MARKETING: 'Must try harder'
The importance of email is continuing to rise, according to new research, although many marketers have yet to maximise the potential benefits of this medium
EMAIL MARKETING: The importance of email testing
How important is it to test your email approach before embarking on a campaign? Critical, according to Ruaraidh Thomas, managing director of Data Lateral and Shift Click
EMAIL MARKETING: What does the future hold for email marketing?
With threats from inbox overload, spam and image blocking, how must email evolve to retain its place as the key B2B marketing medium? And how should it be used to maximise its effectiveness? Lucy Fisher reports
EMAIL MARKETING: Science or magic? Getting email timing right
Email experts Skip Fidura and Kath Pay of the DMA Email Marketing Council, give their insight into optimum times for email delivery
EMAIL MARKETING: Integrating blogging and SEO
Newsletters, blogging and search often compete for marketing supremacy. However they can actually complement each other and can boost each other to perform better
DIGITAL MARKETING NEWS: ExactTarget acquisition aims to integrate interactive marketing
:03-03-2010
Other Resources
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Email Standards Project
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EMAIL Q&A: ASK AN EXPERT
Got a question on B2B email marketing? Ask Peter Byre, client services director at Concep
FREE WEBCAST: ENGAGING THE C-SUITE ONLINE
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Ed Weatherall of Concep explores the best way to target and engage with this top-tier of B2B decision makers using the latest digital techniques.
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