With marketers under increasing pressure to generate more ROI, marketing automation represents a potent opportunity. This Knowledge Bank explores the techniques and processes that can help marketers take control of the sales pipeline and reinforce the importance of its role across the organisation.

Media

  • Analysing Customer Intent

    Steve Woods, CTO of Eloqua, explains how marketers can harness the power to understand how their customers think and what they do.

  • Segmentation strategies for demand generation

    Laura Cross, best practice consultant at Eloqua, explains how keeping your message relevant increases convergence.

Case studies

Best practice

Features

News