B2B websites must promote a brand's products and services as well as convert visitors and deliver customer insight. This Knowledge Bank area focuses on how to drive visitors to your site through search marketing and online advertising and use web analytics to make your site work harder.

Media

  • Real-time insights to drive competitive advantage

    Google's Richard Robinson explores how digital has enabled a shift from research to real-time insights giving you immediate access to data on user behaviour and emerging trends.

  • The rise and rise of online video

    Richard Robinson, head of business markets at Google, highlights the best way to take advantage of the benefits video can provide for your content strategy.

  • SEO best practice advice

    Speakers from B2B Marketing's July SEO seminar - give expert advice on optimising your brand for international search, new ways of link building, the importance of link baiting and how you can use your staff and social media to improve your online visibility.

Case studies

  • 'Choosing to turn left' for Colt by EMC

    Colt's ‘Choosing to Turn Left' campaign promoted the launch of a new website and range of products - Business Bundles - to SMEs across Europe using a mix of digital media. Its campaign, orchestrated by EMC bought in over 25,000 enquiries

  • CASE STUDY: Vertical leap's PPC campaign for BullGuard

    BullGuard wanted to increase its brand awareness and favourability, including purchase intent amongst key target audiences in key countries amongst key product groups, as well as achieve consistency of customer experience both on and off-line. Vertical Leap came to their aid

Best practice

Features

News