Best Practice

• HOW TO: Master re-marketing to your online customers

  Increase the reach and effectiveness of your campaigns by using remarketing tactics. Amit Kotecha, senior project executive at the IAB explains how.

• BEST PRACTICE: Analyse this

  Boost your website's performance and improve user experience by constantly reviewing web analytics, says Craig Whiston, head of client services at Coremetrics

• HOW TO: Use social media on your mobile

  Social interaction via a mobile platform is key to building brand awareness, says B2B Marketing's new columnist Jon Holloway, chief digital officer at Hurricane

• HOW TO: Choose the right B2B agency

  Using examples from both agency and client sides, Julie Constable, head of agency selector at the MCCA, outlines the simple steps businesses need to take when choosing a B2B agency

• DIGITAL MARKETING: Breathe life into your site

  B2B marketers have no excuse for failing to deliver a compelling customer experience online. Alex Blyth presents six golden rules for improving and maintaining your website

• DIGITAL MASTERCLASS: YouTube

  Richard Robinson, head of business markets at Google, explains how B2B marketers can leverage the power of YouTube in their campaigns.

• DIGITAL MASTERCLASS: Protecting your domain name

  Iain Rutherford of Brodies LLP on domain name strategy and dispute resolution - which are increasingly critical concerns as the importance of the web continues to grow

• BEST PRACTICE: Five golden B2B SEO tips

  Michelle Strassburg, head of sales and marketing at Wood and Beyond looks the golden rules of B2B SEO

• BEST PRACTICE: Using online analytics

  It's not the availability of online analytics that poses a problem for B2B marketers: the real issue is how to make sense of it all, finds Brett Mathews

• HOW TO: Make your site easier to navigate

  Effective website navigation is vital to allow your customers find what they want and help search engines understand your content. Read how to create the best navigation for your website.

• HOW TO: Maintain good quality content

  Creating compelling and useful content will likely influence your website more than any of the other factors. Google's Stuart Small explains how to create it.

• HOW TO: Choose relevant landing pages

  Making sure users arrive on the right web page after clicking an advert or email link is vital to building trust with your customers, says Google's Stuart Small.

• HOW TO: Monitor and optimise PPC performance

  Make sure you use the right tools to get the biggest bang for your buck for cost-per-click campaigns warns Google's Stuart Small.

• HOW TO: Write successful ad text

  Writing ads is an art, so don't be afraid of writing three or four at a time to see which ads bring the best results says Google's Stuart Small.

• HOW TO: Choose the right key words

  Google's Stuart Small explains that selecting keywords is one of the most important parts of creating a successful AdWords campaign.

• BEST PRACTICE: How to implement global search marketing

  As marketers face the challenge of mounting campaigns that cross national boundaries, Andy Atkins-Krüger, MD of WebCertain, offers some guidelines for tackling the complexities of different languages and cultures

• BEST PRACTICE: The 7 habits of highly effective web 2.0 sites

  Darren Guarnaccia of Sitecore, a global enterprise content management systems provider, draws parallels with Stephen R. Covey’s seminal work The 7 Habits of Highly Effective People and the challenges faced by business managers and marketers in harnessing Web 2.0 effectively for their companies.

• DIGITAL MARKETING: Hook audiences with engaging web content

  More often than not a buyer's first impression of your company will come through your website – so it's important that yours grabs them. Brett Mathews explains how to make web content engaging

• DIGITAL MARKETING: Web design trends 2009

  Danny Turnbull, MD of GyroHSR in Manchester, lists this year's hot trends for web design

• DIGITAL MARKETING: Microsites

  The growing dominance of the web in B2B marketing is putting the humble microsite at the centre of many campaigns. Alex Blyth examines what makes a great microsite

• DIGITAL MASTERCLASS: Mashups

  Tim Butcher, technical director of agency Itineris, demystifies one of those terms we all know but don't really understand - mashups

• DIGITAL MARKETING: Digital Masterclass - Affiliate marketing

  Alison Guise, general manager Europe at Commission Junction, explains how to work out whether affiliate marketing is right for your business and how to get started

• DIGITAL MARKETING: Tuning in to Web TV

  B2B marketers are always on the lookout for something new to invigorate and bring back the buzz. If Web 2.0 made us giddy in 2007, can Web TV do the same in 2008? By Mark Tobin

• BEST PRACTICE: Improve your web ranking

  A high page ranking will place your website higher on a Google search. Zamir Cajee, director of UKWebCo, explains what it is, how to find your website's ranking and how to improve on it

• HOW TO: Manage your website

  Using the wide range of web analytics tools is essential to make sure your website works better explains Richard Robinson, head of business markets, Google.