Search Knowledge Bank Offer

IT buyers research

The intention of this study is to establish the relationship between search and the various stages of the information technology (IT) research and purchase process, and to determine the search sites and media types most attractive to IT buyers within the UK. Specific questions:

• How search terms differ and reflect the specific stages of the IT research and purchase process.
• The relationship between search, branding and, as established in these results, lead generation.
• Buyer attitudes towards IT marketers’ lead generation efforts; how and when they want to be contacted.
• New media usage: Buyers are highly selective about how they use new media; mobile devices, video and RSS feeds.
• Information source preferences: search, IT publisher and vendor sites make the top three
• The future of search, as envisioned by IT buyers.

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