Online communities, digital PR, blogs, forums etc. are increasingly recognised as fundamental to the future of B2B marketing, and this Knowledge Bank is designed to help you understand this rapidly evolving environment, and leverage its potential for the benefit of your brand.

Case Studies

Thomson Reuters

CASE STUDY: Juniper Networks engages JUNOS users with microsite
J-Central features videocasts, presentations, application sharing and interactive Q&A sessions.

CASE STUDY: CW Jobs engages with blog

CW Jobs recruited a diverse range of bloggers to provide valuable content on IT recruitment and on wider IT issues to reinforce its industry leading position.

CASESTUDY: Powwownow market in real time

Conference call provider Powwownow took on blogs, Twitter, communities and forums to combine inbound and outbound marketing.

CASE STUDY: American Express produces successful animated video to reach staff

American Express created fictional characters through which employees were encouraged discuss issues anonamously

How to

How to monitor a brand's social media presence

Monitoring the social media buzz about your brand is an essential part of understanding how it is perceived by your customers. There are many free and paid for services out there to help you.

How to plan your social media marketing and communications

Social media is becoming an increasingly popular tool for B2B marketers, yet making sure your communications are planned properly is vital

How to know if social media marketing is for you

Everyone wants to get involved but is social media is not right for everyone. Can you can answer yes to these three questions?

How to produce great content

The art of creating content that attracts people to your brand is very important, when using social media to do this there are a few steps to follow.

Features

Q&A: Kevin Eyres, European MD, LinkedIn

LinkedIn's European MD tells us about his favourite B2B brands and campaigns, the mistakes he sees companies make with social media, and his secret karaoke obsession

BEST PRACTICE: Crowdsourcing in B2B

Crowdsourcing is billed as having the potential to transform product development and customer service, but few appear to be taking advantage. Claire Weekes investigates

SOCIAL MEDIA: Social media begins with your employees

Katy Howell, MD at Immediate Future, says employees must form a fundamental part of your social media strategy, and explains how to make this happen

SOCIAL MEDIA: Measuring ROI

Tom Chapman, social media strategist at Headstream PR, reveals how to measure the ROI from social media marketing and says the results are worth the effort

SOCIAL MEDIA: Social web and the silent majority

Paul Hatcher, web development director at Base One, wonders if B2B marketers get too caught up in the glamour of social media and forget their audiences

SOCIAL MEDIA: LinkedIn develops information gathering platform

LinkedIn’s latest development is a chance for B2B marketers to gather key information on users and produce creative campaigns, explains Tom Chapman, social media strategist at Headstream PR

Other Resources

 

SEMINAR: Social media and the CRM revolution

Social CRM attempts to drag CRM into the 21st century, using the enormous potential of social media and social networking. Attend this seminar on March 31 and learn how to: Drive more profitable engagement with your customers, enhance ROI and much more.

 

 

 

 

 

SEMINAR: Twitter & blogs: How to integrate within the digital marketing strategy

It is pretty easy to start a blog or set up a Twitter account but if you don't adhere to the social media etiquette then you could do more harm than good. Learn the dos and don'ts at this half day seminar on April 28.

 

 

 

 

TRAINING WORKSHOP: Create the best social media strategy for your business

Understanding social media's potential to benefit your marketing strategy is vital. Come along to our full day workshop where you will be part of a small group lead by our trainer, Steve Kemish director of Cyance.

 

 

OUR PARTNER


Base One is an integrated agency that conceives, shapes and nurtures B2B brands in a digital age

SOCIAL MEDIA Q&A: ASK AN EXPERT


Got a query on B2B social media? Ask Gifford Morley-Fletcher, head of inbound marketing, Base One Group

Ask your social media question

Latest question: Is Twitter really relevant in B2B?

FREE REPORT: SOCIAL MEDIA WHITEPAPER


An examination of the specific challenges facing the business marketers who are trying to get the most out of what has grown out of a strictly personal medium. How does business-to-business use person-to-person media?

 

More info and register for this White Paper

FREE WEBCAST: THE SOCIAL MEDIA MYTH



Practical steps to harness the power of social media for your brand

View webcast

TO BECOME A KNOWLEDGE BANK PARTNER

  • Are you an innovative brand, considered a thought-leader?
  • Can your business offer professional guidance?

If yes then please contact: James Farmer,
+ 44 (0) 20 7438 1375, james.farmer@b2bm.biz