Online communities, digital PR, blogs, forums etc. are increasingly recognised as fundamental to the future of B2B marketing, and this Knowledge Bank is designed to help you understand this rapidly evolving environment, and leverage its potential for the benefit of your brand.
Case Studies
CASE STUDY: Juniper Networks engages JUNOS users with microsite
J-Central features videocasts, presentations, application sharing and interactive Q&A sessions.
CASE STUDY: CW Jobs engages with blog
CW Jobs recruited a diverse range of bloggers to provide valuable content on IT recruitment and on wider IT issues to reinforce its industry leading position.
CASESTUDY: Powwownow market in real time
Conference call provider Powwownow took on blogs, Twitter, communities and forums to combine inbound and outbound marketing.
CASE STUDY: American Express produces successful animated video to reach staff
American Express created fictional characters through which employees were encouraged discuss issues anonamously
How to
How to monitor a brand's social media presence
Monitoring the social media buzz about your brand is an essential part of understanding how it is perceived by your customers. There are many free and paid for services out there to help you.
How to plan your social media marketing and communications
Social media is becoming an increasingly popular tool for B2B marketers, yet making sure your communications are planned properly is vital
How to know if social media marketing is for you
Everyone wants to get involved but is social media is not right for everyone. Can you can answer yes to these three questions?
How to produce great content
The art of creating content that attracts people to your brand is very important, when using social media to do this there are a few steps to follow.
Features
Q&A: Kevin Eyres, European MD, LinkedIn
LinkedIn's European MD tells us about his favourite B2B brands and campaigns, the mistakes he sees companies make with social media, and his secret karaoke obsession
BEST PRACTICE: Crowdsourcing in B2B
Crowdsourcing is billed as having the potential to transform product development and customer service, but few appear to be taking advantage. Claire Weekes investigates
SOCIAL MEDIA: Social media begins with your employees
Katy Howell, MD at Immediate Future, says employees must form a fundamental part of your social media strategy, and explains how to make this happen
SOCIAL MEDIA: Measuring ROI
Tom Chapman, social media strategist at Headstream PR, reveals how to measure the ROI from social media marketing and says the results are worth the effort
SOCIAL MEDIA: Social web and the silent majority
Paul Hatcher, web development director at Base One, wonders if B2B marketers get too caught up in the glamour of social media and forget their audiences
SOCIAL MEDIA: LinkedIn develops information gathering platform
LinkedIn’s latest development is a chance for B2B marketers to gather key information on users and produce creative campaigns, explains Tom Chapman, social media strategist at Headstream PR
Other Resources
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SEMINAR: Social media and the CRM revolution Social CRM attempts to drag CRM into the 21st century, using the enormous potential of social media and social networking. Attend this seminar on March 31 and learn how to: Drive more profitable engagement with your customers, enhance ROI and much more. |
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SEMINAR: Twitter & blogs: How to integrate within the digital marketing strategy It is pretty easy to start a blog or set up a Twitter account but if you don't adhere to the social media etiquette then you could do more harm than good. Learn the dos and don'ts at this half day seminar on April 28. |
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TRAINING WORKSHOP: Create the best social media strategy for your business Understanding social media's potential to benefit your marketing strategy is vital. Come along to our full day workshop where you will be part of a small group lead by our trainer, Steve Kemish director of Cyance. |
OUR PARTNER
Base One is an integrated agency that conceives, shapes and nurtures B2B brands in a digital age
SOCIAL MEDIA Q&A: ASK AN EXPERT
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Got a query on B2B social media? Ask Gifford Morley-Fletcher, head of inbound marketing, Base One Group
FREE REPORT: SOCIAL MEDIA WHITEPAPER
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An examination of the specific challenges facing the business marketers who are trying to get the most out of what has grown out of a strictly personal medium. How does business-to-business use person-to-person media?
More info and register for this White PaperFREE WEBCAST: THE SOCIAL MEDIA MYTH
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Practical steps to harness the power of social media for your brand
View webcast
TO BECOME A KNOWLEDGE BANK PARTNER
- Are you an innovative brand, considered a thought-leader?
- Can your business offer professional guidance?
If yes then please contact: James Farmer,
+ 44 (0) 20 7438 1375, james.farmer@b2bm.biz
