Online communities, digital PR, blogs and forums are increasingly recognised as fundamental to the future of B2B marketing. This Knowledge Bank is designed to help you understand this rapidly evolving environment, and leverage its potential for the benefit of your brand.

Media

  • The social media myth

    John Bottom, head of insight at Base One, gives an insight to what social media is and what it can do for B2B marketers.

  • B2B Marketing social media event

    Highlights from our social media seminar including interviews with the speakers.

Case studies

Best practice

  • HOW TO: Choose the right B2B agency

    Using examples from both agency and client sides, Julie Constable, head of agency selector at the MCCA, outlines the simple steps businesses need to take when choosing a B2B agency

  • HOW TO: Use LinkedIn

    As the most comprehensive network of business people on-line LinkedIn can play a crucial role in a B2B marketing strategy, but it's not for everyone. Read how to use it here.

Features

News