Nationwide Building Society has launched an application that will deliver information straight to financial intermediaries' desktops.

Called Nationwide Express it uses technology supplied by Skinkers to provide product information to the financial advisers and mortgage brokers who sell Nationwide's products on to consumers.

Messages range from new product announcements to service enhancements and lending criteria changes. “We launched Nationwide Express because feedback from intermediaries showed they felt we could improve in providing timely communications,” explains Peter Leydon, divisional director of prime intermediary lending at Nationwide.

“We have turned the desktop into a highly visible communication channel that will increase our competitive advantage. We can send messages about rate changes quicker than on email for example, as well as targeted information such as regional house prices,” he adds.

“This enables Nationwide to communicate more effectively with its audience,” adds David Long, CEO of Skinkers. “It's making sure it's delivering the right information at the right time to the right person and to the right device.”

Related articles

ANALYSIS: Bankrupt exhibition threatens B2B goodwill - 29-03-2007

Or use our enhanced search functionality to find other related articles

ShareThis