B2B Marketing produces a range of best practice, research and reports on key issues for business-to-business marketing, which are available to purchase. Subscribers will receive special discounts.

Best Practice Guide: Lead Nurturing

On average, B2B organisations convert less than 60 percent of marketing leads into sales leads. This means there's a huge opportunity to improve conversion rates and increase revenues, but how can this be achieved? In the age of technology, lead nurturing is the solution. Read more

 

 

Best Practice Guide: Social Media

Social media is dramatically changing the business landscape and it's critical that you understand its potential and how to incorporate it into your marketing mix.

This guide will teach you to harness the power of business applications such as LinkedIn, Facebook and Twitter, as well as blogs, podcasts, RSS feeds and wikis. Read more
 

Best Practice Guide: Retention & Loyalty Marketing 

Learn how to develop strategies to retain and manage customer relationships. Authored by experts, it provides insight and actionable tips, both on development of loyalty strategies and tactical realisation. Case studies show how brands have achieved real results. Read more

 

 

Best Practice Guide: Search marketing

Packed with the latest advice, hints and tips and case studies this practical guide guarantees that you'll understand SEO and SEM like never before, helping you to deliver a more profitable and measurable online marketing strategy. Read more

 

 

Best Practice Guide: Email marketing

Practical tips, techniques and strategies on how to maximise your revenues and improve ROI from email marketing by developing a well-executed strategy. Read more

 

 

 

B2B Marketing Insight Report 2009/10

A comprehensive B2B marketing research project providing the definitive analysis on topics ranging from marketing budgets, allocation of spend to migration to digital. Read more