http://www.b2bm.biz/rssFeatures/ en-GB NPower is targeting SMEs in a Wallace and Gromit-themed campaign to encourage businesses to get behind the UK's World Cup 2018 bid. Anna Goldie reports http://www.b2bm.biz/Features/CAMPAIGN-OF-THE-MONTH-A-cracking-campaign-Gromit/ Customer segmentation creates a valuable insight into purchasing trends and can help to increase revenue via customer loyalty, says Andy Wood, managing director at GI Insight http://www.b2bm.biz/Features/DIRECT-MARKETING-Personalised-print-for-DM/ This month's test saw web users tasked with booking tickets to a technology event after checking venue and prices. Base One's usability expert, Susanne Wraight and web development director, Paul Hatcher, analyse the users' experiences http://www.b2bm.biz/Features/Web-usability-test-Technology-events/ Successful marketing during a fragile economy relies on quality rather than quantity to help a business adapt and thrive, reveals Max Firth, client director for PH Group http://www.b2bm.biz/Features/DATA-One-marketers-recession-is-anothers-profit/ A radical new model of lead generation has just been unveiled. Maxine-Laurie Marshall investigates B2Group's SME Census and what it means for others in the market http://www.b2bm.biz/Features/ANALYSIS-Lead-generation-gets-a-facelift/ Just when BP thought that things couldn't get any worse for its reputation, along came an imposter in the Twitterverse. Victoria Paley reports http://www.b2bm.biz/Features/ANALYSIS-Will-the-real-BP-please-stand-up/ The rise of digital media has reawakened the idea of word-of-mouth marketing as a powerful channel for brand advocacy. Alex Blyth reports http://www.b2bm.biz/Features/ANALYSIS-Wake-up-to-word-of-mouth/ The face of business banking looks set to change as new organisations emerge to take on exisiting high street banks. Claire Weekes reports http://www.b2bm.biz/Features/ANALYSIS-New-banks-on-the-block/ Scoring and nurturing your best leads relies on close collaboration between sales and marketing. Brett Matthews reports http://www.b2bm.biz/Features/Lead-scoring--Points-win-prizes/ Lauren Robertson, web design developer at Omobono explains what Launchlist is and why it's a useful tool for web developers and clients alike. http://www.b2bm.biz/Features/MY-FAVOURITE-WEB-TOOL-Launchlist/ Regular Backchat columnist for the magazine, Scot Mckee has recently published a new book and we asked two of our readers to review it. But were they charmed by Mckees sharp writing style and his views on B2B branding? http://www.b2bm.biz/Features/BOOK-REVIEW-Creative-B2B-Branding-No-really/ Despite trying too hard to be friends with people who shun marketing, The Brand Gym is a well written book with plenty of tips http://www.b2bm.biz/Features/BOOK-REVIEW-The-Brand-Gym---A-Practical-Workout-to-Gain--Retain-Brand-Leadership/ For an effective email, ‘less is more' when it comes to text and logos says Tink Taylor, managing director at DotMailer http://www.b2bm.biz/Features/EMAIL-REVIEW-Building-Construction-Design/ Base One's usability expert, Susanne Wraight and web development director, Paul Hatcher, analyse user experience results, where testers were tasked with getting a quote for business insurance from three specialist insurance websites http://www.b2bm.biz/Features/WEB-USABILITY-TEST-Business-insurance/ Mercedes-Benz Vans is driving SMEs online with the aim of increasing brand awareness and credibility whilst managing to link the campaign to the blockbuster sporting event of the summer. Maxine-Laurie Marshall reports http://www.b2bm.biz/Features/CAMPAIGN-OF-THE-MONTH-Mercedes-joins-World-Cup-fever/ The business intelligence provider wanted the new brand to communicate the simplicity of its services to its customers, David Knowles, business development director for Creditsafe explains http://www.b2bm.biz/Features/BRAND-MAKEOVER-Creditsafe/ B2B marketers might be forgiven for wondering what all the fuss is about regarding Facebook's roll-out of its 'Like' button, but as Andreas Pouros, COO of Greenlight says, it is “web 3.0 in action”. Anna Goldie investigates http://www.b2bm.biz/Features/ANALYSIS-A-matter-of-semantics/ With consumer marketers lapping up World Cup mania, how are B2B marketers staying in the game? Victoria Paley investigates http://www.b2bm.biz/Features/ANALYSIS-World-Cup-marketing-reaches-fever-pitch/ Iceland's volcanic ash cloud has created both huge repercussions and exciting opportunities for brands at different ends of the B2B spectrum, as Claire Weeks finds out http://www.b2bm.biz/Features/ANALYSIS-Plane-inconvenient/ Social media allows a fly-on-the-wall approach to brand monitoring, but more than that it allows for interaction with your audience to help manage brand reputation, explains Brett Mathews http://www.b2bm.biz/Features/SOCIAL-MEDIA-The-brand-monitoring-buzz/