Overview
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B2B Marketing's Best Practice Guide: Search Marketing is the definitive guide to SEO and SEM techniques. Packed with the latest advice, hints and tips and case studies this practical guide guarantees that you'll understand SEO and SEM like never before, helping you to deliver a more profitable and measurable online marketing strategy.
For more information please call:
t: 020 7438 1379, or
e: seomarketingreport@b2bm.biz
Prices:
£150 for non-subscribers
£130 for subscribers to B2B Marketing
Why You Need This Guide
Currently, 80% of web users visit a search engine site every day, actively looking for products, services or information. Within the B2B world, 93.2% of customers use the Internet to research a purchase - in fact, it's the ‘first resource' for 63.9%. They are literally asking for your online message. So it goes without saying that optimising your website to reach this audience is an online marketing must.
With B2B Marketing's Best Practice Guide: Search Marketing, you'll have unprecedented access to insider knowledge on topics such as:
- Building an integrated search marketing strategy utilising paid and natural search
- Building and improving your website, to benefit from enhanced web optimisation, from meta-tagging, web site copy, design and internal link building
- Getting more from your PPC advertising budget
- Creating and running your own link building and link baiting campaigns
- Building and maintaining your presence on organic search engines (Google, Yahoo! and MSN)
- How to measure true ROI from search - both PPC and organic
The guide is written in a practical, easy-to-read style, unravelling the myths of search and deconstructing jargon, which means you can start applying the techniques immediately and begin to see actual results within weeks.
Product Information
Publication Date: September 2008
Prices:
£150 for non-subscribers
£130 for paid subscribers to B2B Marketing
Format: PDF
How To Order
Contact: Dominic Rooke-Allden
t: 020 7438 1379.
e: seomarketingreport@b2bm.biz
