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B2B Marketing, in partnership with Mardev, will be hosting a half day conference and networking event entitled: Social Media Revolution: Impact and implications for B2B Marketing Brands.

It will offer you practical advice and guidance on how to leverage its potential, along with case studies from Sage UK, Sun Microsystems and WebEx showing how B2B businesses are exploiting social media in today's tough economic climate.

By attending this conference, you'll learn how to deliver an effective social media strategy, which means you can:

> Exploit the potential for generating low costs leads
> Increase traffic to your website
> Improve the stickiness of your website

You'll spend the afternoon learning from experts, all of whom have extensive practical experience in the field of social media, client-side and supplier.

Specific learning points include:

> How to gear up your marketing for social media
> Understand the relevance of social media platforms to you e.g. LinkedIn, Twitter, etc
> Overcome social media marketing fears and failures
> Learn how B2B brands are pioneering in this space

Be part of this half day conference and get an inspired insight into social media; and then network with your peers, with drinks and canapés.

Date: Wednesday, 10 June 2009
Time: 14:00 to 17:30 (networking until 18:30)
Organisers: B2B Marketing & Mardev
Venue: The Place Hotel, Ducie Street, Manchester M1 2TP

Price: £225+VAT

Contact: Anna Balink, tel 020 8652 3271 or email: anna.balink@mardev.com

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Speakers:

Joanna Elliott, Head of Brand Communications, Sage UK 

Henry Clifford-Jones, European Director of Advertising, LinkedIn

David Burnand, VP of Marketing Communications, Siemens Enterprise Communications

Graham Lee, CEO, Social Media Library

Zina Manda, Director, Mardev

Tom Chapman, Social Media Strategist, Headstream PR

Drew Nicholson, Joint MD, DNX Ltd

Domini Pettifar, Joint MD, DNX Ltd

Joel Harrision, Editor, B2B Marketing

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Conference Programme:

2-2:15pm - welcome from chairman and opening remarks
Joel Harrison, editor, B2B Marketing
 
2-2:45pm - The social media landscape explained
Graham Lee, chief executive of the Social Media Library
An overview of social media opportunities for B2B brands
 
2:45-3:05pm - Case study: Sun Microsystems, ‘System heroes'
Domi Pettifar, joint MD, DNX
B2B Marketing Award winning campaign targeting sophisticated technology audience
 
3:05-3:25 - Using Twitter for B2B marketing
Tom Chapman, social media strategist, Headstream PR
Practical tips for using Twitter for B2B communications
 
3:25-3:40 - Case study: Siemens Enterprise Communications
David Burnand, VP of marketing communications
How SEC is using Twitter for its channel marketing activities.
 
3:40-3:55 - Tea and coffee break
 
3:55-4:10 - Socio-political media
Zina Manda, director, Mardev
Social and political context to social media, referencing Barrack Obama's successful presidential campaign
 
4:10-4:35 - Case study: Sage ‘Train your business brain'
Joanna Elliott, head of brand communications, Sage
How the technology brand is leveraging the potential of social media as part of an integrated campaign
 
4:35-5:10 - The evolution of online communities
Henry Clifford-Jones, director of media, LinkedIn
How the world's number social media network sees opportunities for B2B brands developing
 
5:10:5:25 - Case study: WebEx
Drew Nicholson, joint MD, DNX
Cutting-edge campaign targeting business decision makers through ‘influencers' via B2C-focused social networks
 
5:25-5:50 - Q&A
Chaired by Joel Harrison of B2B Marketing
 
5:50 - Event closes
Drinks in the bar

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For more information please contact Anna Balink

Telephone: 020 8652 3271

Email:anna.balink@mardev.com

 

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